Senior Activation Manager

About the role

ArtBot, part of Critical Mass, is looking for a Senior Creative Engineer to join their fast-growing Creative Activation team. This role offers the opportunity to work at the forefront of creative technology, dynamic advertising, and scalable creative activation. The ideal candidate will join a collaborative and forward-thinking team working across global brands, emerging platforms, and evolving technologies, helping shape the future of personalized advertising and creative automation.

Responsibilities

• Campaign Activation & Delivery: Lead the activation and delivery of dynamic creative campaigns across display, video, social, CTV, retail media, and emerging channels.
• Configure and manage campaign setups across various ad servers, social channels, creative management platforms, and proprietary systems.
• Manage large-scale creative variations, data feeds, and audience-driven messaging frameworks.
• Ensure campaigns are delivered accurately, efficiently, and to a consistently high standard.
• Creative Technology & Automation: Identify opportunities to improve operational workflows through automation and scalable processes.
• Support the development and implementation of workflow optimization initiatives.
• Collaborate with product and development teams to improve activation tools, templates, and systems.
• Contribute to the adoption of AI-assisted workflows and emerging creative technologies where appropriate.
• Quality Assurance & Troubleshooting: Maintain a strong “right first time” approach to campaign activation and QA.
• Troubleshoot technical issues across creative builds, feeds, platforms, and campaign delivery environments.
• Develop and maintain activation documentation, processes, and best practices.
• Team Leadership & Collaboration: Mentor and support junior team members.
• Foster a collaborative, solutions-focused team culture.
• Work cross-functionally with accounts, strategy, analytics, creative, and development teams to deliver integrated campaign solutions.
• Client & Stakeholder Partnership: Act as a trusted technical and operational lead for key clients and internal stakeholders.
• Communicate complex technical concepts clearly to both technical and non-technical audiences.
• Support ongoing innovation, experimentation, and performance optimization initiatives.

Requirements

• 3+ years’ experience in activation, ad operations, campaign management, creative operations, or marketing technology.
• Strong understanding of the digital advertising ecosystem, including programmatic, social, and video platforms.
• Experience within DCO alongside creative management platforms, ad servers, or DSPs.
• Strong organizational and project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
• Comfortable working with structured data, campaign feeds, and large-scale creative variations.
• Excellent troubleshooting and problem-solving skills.
• Strong attention to detail and commitment to operational excellence.
• Experience mentoring or supporting junior team members.
• Confident communication skills across both technical and non-technical audiences.
• Curiosity around automation, emerging technologies, and AI-assisted workflows.

Qualifications

• Knowledge of HTML5, CSS, and JavaScript is advantageous.
• Experience with APIs, feed-based workflows, or workflow automation tools is a plus.
• Familiarity with creative production pipelines and scalable content operations is desirable.
• Understanding of audience segmentation, tagging, and personalization frameworks is beneficial.
• Experience collaborating with product, engineering, or platform development teams is a plus.
• Familiarity with experimentation methodologies and creative performance optimization is advantageous.

Pay

The salary for this role is $85,000 - $95,000 USD.

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.