Senior Account Manager, SEM

About the role

Our Sr. Account Managers, Paid Search are responsible for driving KPI improvements and developing cutting-edge strategies tailored to client goals. Your core responsibilities in this role include strategy development, tactical execution, and management of client relationships.

Responsibilities

• Take on clients in month 1, you will build & optimize Google and Bing search campaigns for a roster of B2B, lead generation, and/or ecommerce clients across various industries.
• Client assignments will be a mix of leading paid search efforts on small-spending clients and acting as a supporting paid search team member on medium to enterprise clients.
• Define, monitor and analyze trends in clients’ KPIs.
• Develop both short & long term paid search strategy based on client-specific goals.
• Actively test and analyze keywords, advertising copy, landing pages, campaign types and positioning to drive results in line with client's goals.
• Communicate performance results and strategy recommendations to clients clearly & secure buy-in from decision-makers.
• Create slides with good design & strong storytelling for clients.
• Create quarterly business reviews & other client-facing presentations that outline performance, insights from testing, and key strategic opportunities.
• Delegate work to junior team members & provide clear direction & feedback when needed.
• Stay current on SEM industry trends, contribute to internal agency conversations around SEM (including but not limited to monthly department meetings, trainings, case studies, etc.).

Requirements

• 2+ years of direct paid search client management including paid search strategy development, execution & client relationship management.
• Passion for crunching numbers, analyzing data, and navigating Excel/Google sheet spreadsheets.
• Possess high attention to detail and be able to execute with a high degree of accuracy.
• Performance Max experience is a must.
• Hands-on product feed management and shopping experience a plus.
• You are a communication guru both on calls and through written communication.
• ‘Driven’ and ‘Innovative’ are attributes commonly associated with you.
• You are proactive & willing to raise your hand to support your team members.
• Highly collaborative & works well with a team.
• 4-year college degree or equivalent work experience.

Skills

• Passion for crunching numbers, analyzing data, and navigating Excel/Google sheet spreadsheets.
• High attention to detail and ability to execute with a high degree of accuracy.
• Strong communication skills both on calls and through written communication.
• Driven and innovative mindset.
• Proactive attitude, willing to support team members.
• Highly collaborative and works well with a team.
• Performance Max experience.
• Hands-on product feed management and shopping experience.

Benefits

• Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
• Generous