Senior Manager, SEM
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We need to map sections accordingly. We should not repeat job title. We need to include sections only when posting has real specific content. We have content for: About the company (Who We Are) maybe map to "About the role"? But "About the role" is not exactly present; we have "Who We Are" describing company. Could use "About the role" heading for description of role? The posting includes "Who We're Looking For" which is role description. Could treat that as "About the role". Also we have responsibilities, qualifications, benefits & perks, culture & core values maybe could be "Skills"? Not exactly. But we can include sections: About the role (from Who We're Looking For), Responsibilities, Qualifications, Benefits & Perks (Benefits), Culture & Core Values maybe as "Skills"? Not appropriate. Could create a section "Culture & Values" but not in list of allowed headings? The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It says e.g., implying those are examples but we can use other headings? Probably we should stick to those headings. So we need to map content to those headings. We have responsibilities, qualifications, benefits. We have no explicit Pay or Schedule (though remote role required to work in EST hours - that's schedule info). So we can include Schedule heading with that info. Pay: we have salary range $80,000 to $100,000. So we can include Pay heading. Skills: maybe we can extract skills from qualifications? But we already have Qualifications heading; Skills could be separate but we might avoid thin sections. The instruction: Prefer a few substantive sections over many thin ones. So we could combine Skills into Qualifications or omit Skills heading if not enough distinct content. We have qualifications list includes many skills; we could keep Qualifications and maybe not separate Skills. We have Benefits & Perks -> Benefits heading. We have schedule info: remote role, required to work in EST hours. That's schedule. We have Pay: salary range. We have Responsibilities. We have Qualifications. We have About the role: maybe from "Who We're Looking For" paragraph. Also we have "Who We Are" company description; could be part of About the role? Might be okay to include as part of About the role. But we should not repeat job title. So we will produce:
About the role
About the role
... (combined Who We're Looking For description plus maybe Who We Are?)
Responsibilities
- ... each responsibility
Qualifications
- ... each qualification
Benefits
- ... each benefit
Pay
The anticipated salary range for this role is $80,000 to $100,000.
Schedule
This is a remote role, required to work in EST hours.
We must ensure we preserve all substantive information. Need to include details from responsibilities list exactly. Also qualifications list. Benefits list includes items with emojis; we should keep the text but maybe remove emojis? The instruction: preserve ALL substantive information; do not invent or summarize away detail. Emojis are part of the posting but maybe not substantive; but we can keep them as part of text. Safer to keep them. We need to remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. Also remove note about visa sponsorship? That's maybe not boilerplate but it's a requirement; it's substantive? It says "Note: This position requires candidates to be eligible to work in the United States or Canada without visa sponsorship." That's a requirement; could be part of Qualifications or maybe separate. But we can include it in Qualifications as a bullet. However the instruction says do not put Job ID/requisition numbers as headings — fold minor metadata into a shortor drop it. This note is not minor metadata; it's a requirement. Could be included in Qualifications. Also we have "Marketbridge is an Equal Opportunity Employer." That's EEO boilerplate; remove. Also "We aim to offer competitive and equitable compensation..." is maybe part of Pay but we already have salary range; we can keep that sentence as part of Pay paragraph. Also "Final compensation will be determined based on the successful candidate’s qualifications, and additional flexibility may be considered for candidates whose experience and expertise significantly exceed the role’s core requirements." That's also Pay detail; we can include. Also "Here’s what you can look forward to:" before benefits list; we can keep as intro paragraph before benefits ul. Also "At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth." That's intro. We need to ensure we don't include duplicated lines. Let's extract responsibilities bullets exactly as in text: - Lead SEM strategy and execution across multiple client accounts, primarily across Google Ads and Microsoft Ads - Translate client business, demand generation, and revenue goals into paid search strategies, campaign plans, testing roadmaps, and measurable KPIs - Oversee campaign architecture, account structure, keyword strategy, audience targeting, bidding, creative testing, and ongoing optimization - Manage and forecast SEM budgets across accounts, ensuring appropriate pacing, allocation, and performance against CPA, ROAS, pipeline, revenue, conversion volume, and efficiency targets - Lead optimization and testing strategies across automated bidding, keyword expansion, audience segmentation, ad copy, landing pages, campaign structure, and emerging platform capabilities - Apply automation, AI-powered platform capabilities, and advanced bidding strategies to improve campaign efficiency and scalability - Analyze performance trends and translate complex campaign data into clear insights, recommendations, and optimization plans for clients and internal stakeholders - Partner with analytics teams to strengthen conversion tracking, attribution, reporting, and the connection between paid search activity and downstream pipeline or revenue outcomes - Collaborate with strategy, creative, CRM, marketing automation, and other media teams to ensure SEM is integrated into broader demand generation and go-to-market programs - Identify opportunities to expand SEM programs through new campaign types, audiences, platforms, testing strategies, and complementary media channels - Serve as a senior day-to-day SEM contact for clients, leading performance discussions, presenting recommendations, and advising on investment and optimization decisions - Ensure campaign setup, tracking, tagging, reporting, and optimization processes meet quality standards across assigned accounts - Lead and support SEM team members through workload management, campaign reviews, coaching, feedback, and ongoing skill development - Improve workflows, documentation, quality assurance, and processes that enable consistent and scalable SEM execution - Contribute SEM strategy, audits, forecasts, and recommendations to new business pitches, renewals, and account growth opportunities - Identify opportunities to expand existing client engagements based on performance trends, business needs, and emerging search capabilities Qualifications bullets: - 5+ years of SEM / paid search experience, including experience managing complex campaigns and multiple client accounts - Required: Demonstrated B2B SEM experience, with a strong understanding of longer sales cycles, lead quality, pipeline contribution, and optimizing toward downstream revenue outcomes - Advanced hands-on expertise in Google Ads and Microsoft Ads, including campaign structure, keyword strategy, bidding, automation, audience targeting, and optimization - Demonstrated ability to develop and manage paid search strategies tied to business outcomes such as leads, pipeline, revenue, CPA, and ROAS - Experience managing meaningful paid search budgets, forecasting spend and performance, and making data-driven allocation recommendations - Strong understanding of conversion tracking, attribution, tagging, and performance measurement, including experience with GA4 and Google Tag Manager - Strong analytical skills with the ability to identify performance trends, diagnose issues, and translate data into actionable recommendations - Experience developing and leading structured testing programs across bidding, audiences, ad copy, landing pages, and campaign architecture - Strong client-facing communication and presentation skills, with the ability to clearly explain performance, recommendations, and strategic tradeoffs - Experience working in an agency or client-service environment and managing multiple priorities across accounts - Experience mentoring, reviewing the work of, or managing junior and mid-level SEM team members - Strong cross-functional collaboration skills and experience partnering with analytics, creative, strategy, CRM, marketing automation, and account teams - Familiarity with CRM platforms, marketing automation systems, and downstream lead, pipeline, or revenue measurement - Experience with landing page optimization and conversion rate optimization principles - Google Ads certification preferred - Experience contributing to new business pitches, account growth strategies, or client planning preferred - Note: This position requires candidates to be eligible to work in the United States or Canada without visa sponsorship. We should keep the "Required:" line as part of bullet? It's a qualifier; we can keep as bullet. Benefits bullets (with emojis): - 🏖️ Time Off & Flexibility – Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug. - 💙 Health & Wellness – Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness. - 💰 Financial Security – 401(k) with a 3% company contribution* (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind. - 📚 Learning & Growth – A professional development fund ($500) and continuous learning programs to invest in your career. - 💻 Tech & Perks – Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis. Also intro paragraph: "At Marketbridge, we support our team with benefits that prioritize well-being, flexibility, and growth. Here’s what you can look forward to:" We'll include that as
before the
- .
About the role: combine "Who We're Looking For" paragraph(s). The text:
"Who We're Looking For The Senior Manager, Search Engine Marketing (SEM) leads paid search strategy, execution, and performance across multiple complex client programs. This role combines strategic account leadership with deep hands-on SEM expertise, translating client business objectives into scalable paid search programs that drive measurable demand, pipeline, and revenue impact. The Senior Manager serves as a senior day-to-day SEM partner to clients, leads campaign planning and optimization, and oversees the work and development of SEM team members. This person will also help advance how Marketbridge approaches automation, measurement, testing, and paid search innovation across accounts."
We could also include "Who We Are" description as part of About the role? Might be okay but it's about company. However the instruction says use About the role for section headings; we could put company description there as it's about the role's context. But maybe better to keep it as part of About the role. We'll include both paragraphs.
Thus About the role content:
Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visit www.marketbridge.com and follow www.linkedin.com/company/marketbridge/. The Senior Manager, Search Engine Marketing (SEM) leads paid search strategy, execution, and performance across multiple complex client programs. This role combines strategic account leadership with deep hands-on SEM expertise, translating