Senior Account Executive, U.S. Crisis & Risk

About the role

Burson, part of WPP, is seeking a Senior Account Executive to join its U.S. Crisis & Risk specialty. The role involves leading day-to-day client activities, projects, and deliverables to advance clients' business and reputation goals. It also includes contributing to clients' crisis and risk preparedness strategies, managing crisis and risk communications, and maintaining a knowledge base of clients' business and industry.

Responsibilities

• Lead day-to-day client activities, projects, and deliverables to advance clients’ business and reputation goals.
• Contribute to clients’ crisis and risk preparedness strategies by developing elements of crisis playbooks, scenario plans, and simulation exercises.
• Support issues and crisis management and response, primarily through the drafting of internal and external communications materials including: messaging, holding statements, talking points, Q&As, news releases, social media content, and fact sheets.
• Research and monitor clients’ business and industry to maintain a knowledge base and benchmark peer organizations’ approaches to issues and crisis management.

Requirements

• 3-4+ years of communications experience, including at least 2 years of issues & crisis management work, in agency and/or in-house roles.
• Specific expertise in crafting crisis communications and scenario plans, with a clear understanding of critical plan elements and how to reach a variety of stakeholders.
• Specific experience in providing communications counsel in active crisis situations; specific experience in sports and with consumer brands a plus.
• Ability to remain composed in high-pressure situations and handle high-priority matters with poise.
• Proven experience using AI tools for more efficient workflows and to refine messaging and materials, leveraging strong prompting skills.
• An understanding of modern communication channel strategy, including the media landscape (e.g., traditional news outlets, trade publications and independent journalists), owned digital, social media, and other channels to ensure messages reach key stakeholders.
• Demonstrated excellence in writing and verbal communication, with the ability to translate complex issues into communications for stakeholder audiences.
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities, and employee resource groups.

Qualifications

Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package; click here for more details: https://mybenefits.wpp.com/public/welcome.

Skills

• Excellent written and verbal communications skills.
• Ability to manage competing deadlines and work efficiently in high-pressure situations.
• Experience using AI tools for more efficient workflows and to refine messaging and materials.
• Understanding of modern communication channel strategy.
• Excellence in writing and verbal communication.

Benefits

Click here for more details: https://mybenefits.wpp.com/public/welcome.

Pay

The base salary for this position at the time of this posting may range between: $40,000—$85,000 USD.

Schedule

We adopt a hybrid approach, with teams in the office around four days a week.