Senior Account Executive, Influencer (Healthcare/Pharma)

About the role

The Senior Account Executive will serve as an influencer and social media specialist for FleishmanHillard's Health & Life Sciences practice. This role is designed for a passionate, proactive communications professional with growing communications, social media, and influencer strategy experience.

Responsibilities

• Execute best-in-class work across growing accounts and pharmaceutical or healthcare communications projects.
• Execute influencer relations strategies as part of larger integrated marketing communications programs, including online and offline activations.
• Work collaboratively with integrated teams across the firm to use influence to meet client objectives and grow revenue.
• Contribute meaningfully to client success within a supportive environment.
• Translate brand messages and complex information into creator-appropriate content and sharable social narratives.
• Manage the vetting, negotiation, and creative direction of influencers, ensuring alignment with client objectives.
• Collaborate with agency team, clients, and influencers/their agents to produce high-performing content.
• Understand and adhere to industry regulatory and promotional rules, providing sound counsel to clients and influencers.
• Manage the negotiation and contracting process to achieve the highest and best value exchange between client and influencer.
• Ensure the successful execution of paid social programs, including strategy development and optimization.
• Provide detailed analysis of performance metrics and optimize strategies accordingly.
• Build and maintain relationships with new and existing clients, demonstrating a natural ability to pitch new business.

Requirements

• A minimum of 3-4 years of integrated marketing and/or communications experience at an agency, focusing on healthcare, pharma, biotech, personal health, or related accounts.
• At least 1-2 years of hands-on influencer program strategy and execution experience.
• Proven success in end-to-end influencer relations, including hands-on experience in identification, vetting, negotiation, creative and content direction, relationship management, measurement, and analysis.
• Experience using various influencer vetting and reporting tools.
• Strong organizational skills to manage multiple project workflows, materials development, and client deliverables.
• Ability to work collaboratively in a team setting, with excellent relationship skills, strong communication, and the ability to motivate and generate effective action from all levels of the organization.
• Understanding of integrated communications plans, including the role of owned, earned, and paid media.
• Experience in executing paid social programs, including strategy development and optimization.

Qualifications

• Minimum of 3-4 years of integrated marketing and/or communications experience at an agency, focusing on healthcare, pharma, biotech, personal health, or related accounts.
• At least 1-2 years of hands-on influencer program strategy and execution experience.
• Proven success in end-to-end influencer relations, including hands-on experience in identification, vetting, negotiation, creative and content direction, relationship management, measurement, and analysis.
• Experience using various influencer vetting and reporting tools.
• Strong organizational skills to manage multiple project workflows, materials development, and client deliverables.
• Ability to work collaboratively in a team setting, with excellent relationship skills, strong communication, and the ability to motivate and generate effective action from all levels of the organization.
• Understanding of integrated communications plans, including the role of owned, earned, and paid media.
• Experience in executing paid social programs, including strategy development and optimization.

Skills

• Excellent relationship skills and ability to motivate and generate effective action from all levels of the organization.
• Strategic thinking and ability to translate brand messages into creator-appropriate content and sharable social narratives.
• Understanding of industry regulatory and promotional rules, including the disclosure guidelines as set by the FTC and FDA, and transparency requirements (e.g., Physician Payments Sunshine Laws).
• Strong organizational skills to manage multiple project workflows, materials development, and client deliverables.
• Experience in executing paid social programs, including strategy development and optimization.

Benefits

FleishmanHillard offers a hybrid work model, with a minimum of three days a week in the office. We value the collaboration and camaraderie that in-person interactions provide, but also understand the importance of flexibility and balance in our employees' lives. As such, we are open to discussing various work arrangements that accommodate individual needs and circumstances, including flexible scheduling and alternative work arrangements.

Pay

$58,000 - $82,000

Schedule

Hybrid work model with a minimum of three days a week in the office.