Senior Account Executive
Publicis Commerce · Minneapolis, MN · 4 wk ago
Hybrid$61k/yrFull-time
About the role
Company Description About Publicis Commerce: Informed by data, our passionate team strives to deliver Hero Moments for our clients’ brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas: Data & Consumer Insights; Shopper Marketing & Integrated RTM; Field Marketing; Events & Activations; Promotional, Risk, Reward & Loyalty and Retail POS Strategy. Overview We’re looking for a Senior Account Executive to work on project management and activation of a major CPG client's shopper marketing programs through regional grocery retailers, as well as maintain and manage key brand/retailer initiatives. Please note, this is not a sales role.
Responsibilities
- Maintain productive interaction with support departments (i.e., answer questions/provide direction) to keep projects moving forward
- Lead, compile and author recaps
- Develop knowledge of assigned brand or retailer brand positioning(s), short and long term goals, consumer/shopper targets and marketing strategies
- Tactically support programs (development of timelines, trafficking and review of materials,