SEM Support Analyst

We’re seeking a detail-oriented SEM Support Analyst to assist our Paid Media team with day-to-day campaign monitoring, reporting, and optimization support. This role is ideal for someone early-to-mid in their paid search career who is comfortable working in Google Ads and analytics platforms, enjoys digging into performance data, and thrives in a structured, process-driven environment. You’ll work closely with SEM strategists, account managers, and operations to ensure campaigns are paced correctly, data is accurate, and insights are clearly communicated. While this role offers flexibility, availability during normal U.S. daytime business hours is strongly preferred to support collaboration and reporting cycles.

Responsibilities

• Monitor daily performance metrics including CPC, CTR, CPA, ROAS, and conversions.
• Identify performance trends, anomalies, and pacing issues across accounts.
• Flag underperforming campaigns or sudden data changes for escalation.
• Prepare dashboards and recurring performance reports for internal teams and clients.
• Assist with weekly and monthly reporting using Claude/Open AI, Looker Studio, or similar tools.
• Ensure data accuracy and consistency across platforms.
• Conduct keyword research to support campaign builds and optimizations.
• Assist with competitive analysis and search landscape reviews.
• Support negative keyword research and search term analysis.
• Assist with bid management, budget pacing, and ad testing initiatives.
• Support A/B testing of ad copy, extensions, and landing page variations.
• Ensure campaigns follow platform policies and internal best practices.
• Troubleshoot tracking issues and data discrepancies across Google Ads, GA4, and call tracking platforms.
• Assist with audits, QA checks, and platform migrations.
• Validate conversion tracking and tagging setups in collaboration with technical teams.
• Coordinate with account managers, strategists, creative, and SEO teams.
• Document processes, workflows, and findings to support operational improvements.
• Maintain organized notes and documentation within internal systems.

Requirements

• 1–3 years of hands-on experience supporting paid search or SEM campaigns.
• Strong analytical skills with the ability to interpret performance data.
• High attention to detail and comfort working with large datasets.
• Solid understanding of paid search fundamentals and auction-based media.
• Ability to follow documented processes and contribute to improving them.
• Strong communication skills and responsiveness in a remote environment.
• Reliable availability during standard business hours for collaboration.

Skills

• Google Ads (required)
• Microsoft Advertising (strongly preferred)
• Google Analytics (GA4) (required)
• Looker Studio and/or Tableau (required)
• Google Sheets / Excel (required)
• Call tracking platforms (e.g., CallTrackingMetrics) (nice to have)
• Google Tag Manager (basic familiarity) (nice to have)
• CRM integrations and conversion uploads (nice to have)
• Experience in healthcare, behavioral health, or lead-generation campaigns (nice to have)

Benefits

• Opportunity for advancement
• Health insurance
• Home office stipend
• Paid time off

Work Environment

• Fully remote position.
• Flexible schedule, with preference for daytime availability (U.S. time zones).
• Fast-paced, collaborative agency environment with clear processes.
• Full-time salary position.
• Opportunity for growth as the Paid Media department expands.