SEM Campaign Manager (Remote)

Responsibilities

• Work within our in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others.
• Take ownership of channel performance, achieving targets and explaining any variance to leadership and stakeholders in management commentary or other forums as required.
• Develop and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and display network strategies.
• Define both short-term and long-term strategies and execute them, providing recommendations for campaign optimization and audience growth.
• Provide guidance and support to team members in determining the optimal tactics and approaches to deliver commercial priorities.
• Build and manage a testing roadmap for your categories, ensuring successful experiments are scaled quickly and communicated to the wider team.
• Leverage data-driven insights to identify opportunities, make informed recommendations, and optimize campaign performance.
• Generate innovative ideas to challenge and reshape existing best practices.
• Stay up to date with search engine updates and PPC industry trends.
• Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories.
• Communicate effectively with multiple stakeholders to align on objectives and ensure the successful delivery of performance goals.

Capability

• Lead key category accounts with full ownership
• Strategically scale performance marketing initiatives
• Full responsibility for growing own verticals
• Initiating and owning high impact projects across owned categories
• Deliver clear, data-driven insights and recommendations
• Experiment with and refine new campaign techniques
• Leading by example where appropriate.
• Determining the mix between short-term commercial BAU and long-term capability development (e.g., roadmap/testing)

Professional Competencies

• Passion for Search and digital marketing.
• Highly motivated individual with a proven track record for exceeding expectations.
• Outstanding ability to think creatively and identify and resolve problems.
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere.
• High levels of autonomy and self-motivation.
• Excellent analytical, organizational, project management, and time management skills.
• Deep expertise in Google Ads.
• Proven track record of strategic growth and optimizations.
• High-quality client communication and storytelling.
• Cross-functional collaboration skills.
• Fail Fast or double down approach.

Requirements

• Proven 3+ years’ experience in PPC/SEM, working on Google Ads and Microsoft Ads.
• In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies.
• Experience managing large-scale PPC accounts.
• Strong analytical skills and proficiency in data analysis tools.
• Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools.
• Experience using external competitive research tools such as SEMrush, Adthena, or similar.
• Highly motivated with a proven track record of exceeding expectations.
• Enthusiastic about search marketing, with a desire to develop PPC and people management skills while growing professionally.
• Enjoys working in a collaborative team environment and supporting the business in achieving goals.
• Proficient in Excel.
• Bachelor’s Degree is required.