Segment Marketing Manager

About the role

This role is ideal for a marketer who thrives at the intersection of customer insight, strategic positioning, and omni-channel campaign strategy within a specific industry segment.

Responsibilities

• Develop deep expertise in the professional services industry, particularly management consulting, such as regulatory environment, buyer behavior, competitive trends, and market dynamics.
• Develop deep understanding of the customer personas, pain points, and jobs to be done.
• Serve as the internal voice of the customer and market for professional services across marketing, product, and sales teams.
• Monitor industry news, analyst reports, and regulatory changes to inform campaigns and content.
• Develop audience-specific value propositions, messaging, and positioning for professional services buyers based on customer knowledge gained.
• Tailor personas, value statements, messaging frameworks, and campaign themes to resonate with stakeholders in professional services and management consulting.
• Lead development of segment-specific content for use in omni-channel campaigns globally.
• Align content and messaging with account-based marketing (ABM) strategies and sales enablement initiatives.
• Partner with sales and account teams to ensure alignment between marketing efforts and customer engagement for named accounts.
• Support development of vertical-specific sales assets including, talk tracks, objection handling, and value statements.
• Support go-to-market efforts with tailored collateral and field enablement for launches and demand generation programs.
• Work hand-in-hand with Product Marketing, Content Strategy, Digital Marketing, and Country Marketing teams to ensure consistency and amplification of professional services initiatives.
• Share initiatives and learnings across cross-functional groups including Segment, GTM, Sales, Customer Success, Sales Enablement, and Pricing.

Requirements

• 5-7+ years of B2B marketing experience, preferably with exposure to or direct focus on the professional services sector.
• Demonstrated ability to translate industry trends into actionable marketing strategy.
• Strong writing, communication, storytelling, and presentation skills.
• Experience working with cross-functional teams including product, sales, and marketing.
• Self-starter with the ability to successfully lead and drive programs forward.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree a plus.
• Experience in legal tech, risk management, or regulatory compliance marketing a strong advantage but not required.

Qualifications

• Deep curiosity about industry challenges and customer workflows.
• Strong analytical thinking and market research capabilities.
• Collaborative mindset with the ability to drive consensus across teams.
• Experience with ABM, CRM platforms, and marketing automation tools.
• Experience working in a global organization a plus.

Skills

• Strategic thinking and execution.
• Market research and analysis.
• Collaboration and teamwork.
• Content creation and campaign strategy.
• Customer insight and persona development.
• Account-based marketing (ABM).
• CRM and marketing automation tools.

Benefits

LexisNexis offers country-specific benefits. Click here to access benefits specific to your location.

Pay

$78,800 - $131,300 U.S. National Base Pay Range.

Schedule

N/A