Segment Marketing Manager

About the role

The Segment Marketing Manager will partner with various teams to develop materials and campaigns tailored to the professional services industry, focusing on management consulting.

Responsibilities

• Develop deep expertise in the professional services industry, including regulatory environment, buyer behavior, competitive trends, and market dynamics.
• Build audience-specific value propositions, messaging, and positioning for professional services buyers based on customer insights.
• Lead the development of segment-specific content for global omni-channel campaigns.
• Collaborate with sales and account teams to ensure alignment between marketing efforts and customer engagement for named accounts.
• Support the creation of vertical-specific sales assets and enablement for launches and demand generation programs.
• Work with cross-functional teams including Product Marketing, Content Strategy, Digital Marketing, and Country Marketing to ensure consistent execution of professional services initiatives.

Requirements

• 3–5+ years of B2B marketing experience, preferably with exposure to or direct focus on the professional services sector.
• Demonstrated ability to translate industry trends into actionable marketing strategy.
• Strong writing, communication, storytelling, and presentation skills.
• Experience working with cross-functional teams including product, sales, and marketing.
• Self-starter with the ability to lead and drive programs forward.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree a plus.
• Experience in legal tech, risk management, or regulatory compliance marketing a strong advantage but not required.

Qualifications

• Deep curiosity about industry challenges and customer workflows.
• Strong analytical thinking and market research capabilities.
• Collaborative mindset with the ability to drive consensus across teams.
• Experience with ABM, CRM platforms, and marketing automation tools.
• Experience working in a global organization a plus.

Benefits

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