Segment Marketing Manager/AR (Remote)

Job Summary

Own the demand generation engine for the Protection & Benefits segment. Manage campaigns, content, webinars, social media, partnerships, and events to drive awareness, leads, and revenue growth.

Primary Responsibilities

• Plan, execute, and optimize multi-channel demand generation campaigns (email, paid ads, social, content, webinars, events).
• Write, build, and schedule marketing emails in HubSpot; manage full campaign lifecycle.
• Conduct A/B testing on subject lines, CTAs, landing pages, etc.
• Leverage AI tools for campaign creation, content development, reporting.
• Produce marketing copy for emails, landing pages, blogs, webinars, social media.
• Develop and maintain content calendar aligned to buyer journeys.
• Own webinar execution from planning to post-event follow-up.
• Manage conference and event marketing activities.
• Cook up partner marketing initiatives (webinars, content, campaigns).
• Manage social media channels (scheduling, content, engagement).
• Track and report on campaign performance (pipeline, MQLs, conversion rates, revenue).
• Manage ClickUp for project management; perform lead review and routing.
• Track marketing spend and budget utilization.

Requirements

• 5-7 years of experience in demand generation, campaign marketing, or B2B marketing.
• Experience in insurance industry (independent agencies, brokers, financial services) preferred.
• Proven ability to run full campaign lifecycle independently.
• Strong HubSpot proficiency (email, workflows, landing pages, reporting).
• ClickUp or similar project management tool experience a plus.
• Experience using AI tools for content creation and productivity.
• Excellent writing skills (emails, blogs, social posts, sales collateral).
• Comfortable presenting and hosting live webinars.
• An analytical mindset with ability to translate data into action.
• Highly organized, self-directed, and calm under deadlines.
• Private, secure workspace with minimal distractions; internet speed 5 Mbps down / 3 Mbps up.

Benefits

• Generous paid holidays including Winter Holiday Shutdown.
• PTO for vacation, sick days, parental leave, bereavement.
• Medical (with $0 copay Telehealth), Dental, Vision.
• Health Savings Account (HSA) with employer contributions.
• Flexible Spending Accounts (FSA).
• Company-paid Life Insurance, AD&D, Short/Long Term Disability, Employee Assistance Program (EAP).
• Matching 401(k) with immediate vesting.
• On Demand Pay.
• Internet & Gym Reimbursement.
• Work computer equipment provided.
• Employee events and company swag.

About the Role

FMG (Financial Marketing Group) is an equal opportunity employer and does not discriminate based on sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin, ancestry, physical/mental disability, medical condition, sexual orientation, pregnancy, military/veteran status, or genetic information.

Contact Information

This position is open and accepting applications. Click the button below to apply directly on the company's website. Please mention that you found this job on chatgpt-jobs. This helps us get more companies to post here!