Segment Marketer

About the Role

Invesco is seeking a collaborative, results-oriented Segment Marketer to help advance its Defined Contribution marketing priorities. This role focuses on translating business objectives into integrated marketing programs that engage institutional and intermediary audiences, elevate Invesco’s capabilities, and support business growth. The Segment Marketer will also execute defined tactical priorities for the CollegeBound 529 business, gaining broader exposure within the retirement and education savings markets.

Responsibilities

• Execute integrated marketing campaigns, digital initiatives, communications, and event programming—both virtual and in person—that primarily promote Invesco’s Defined Contribution capabilities and support CollegeBound 529 tactical priorities.
• Deliver consistent, high-quality marketing communications that support Defined Contribution clients and financial professionals throughout the client lifecycle.
• Coordinate with Sales, Legal, Compliance, Public Relations, Creative Services, Editorial, Digital, Social Media, Events, Product, and other partners to develop and distribute marketing content across channels.
• Build and maintain strong relationships with internal stakeholders and external partners to ensure alignment, efficient execution, and effective delivery.
• Develop sales enablement tools in collaboration with subject matter experts, translating insights and capabilities into relevant, actionable resources.
• Support conference sponsorships and booth activations that deliver premium, interactive, and brand-aligned client experiences, encourage meaningful engagement, and reinforce strategic Defined Contribution messaging.
• Support the execution and activation of proprietary Defined Contribution research to strengthen thought leadership and elevate Invesco’s brand.
• Partner with the Insights and Analytics team to monitor and report on key performance indicators, including campaign effectiveness, lead generation, sales-tool utilization, and fulfillment of Defined Contribution and CollegeBound 529 priorities.
• Ensure marketing activities comply with applicable legal, regulatory, and internal standards governing the promotion of investment products.
• Maintain a working knowledge of the competitive landscape and evolving needs of Defined Contribution client segments to inform marketing decisions.
• Support ad hoc marketing initiatives as needed in response to evolving business priorities.

Qualifications

• Minimum of 2–5 years of financial services marketing experience. Experience with an asset manager or a background in retirement marketing a plus.
• Strong digital marketing, project management, and communication skills.
• Demonstrated record of coordinating and executing digital marketing activities and programs.

Skills

• Self-starter and effective problem solver with a commitment to excellence and continuous improvement.
• Strong tactical execution, project ownership, and attention to detail.
• Demonstrated ability to manage competing priorities and respond effectively to fast-paced, demanding client and business needs.
• Collaborative team player and skilled relationship builder who works effectively across matrixed, cross-functional teams and engages colleagues and partners with professionalism and respect.
• Proficiency with Microsoft Office and familiarity with Adobe Creative Cloud, Aprimo, Tableau, and workflow-management tools.

Education

Bachelor’s degree (B.A. or B.S.) required.

Working Conditions

Hybrid working environment—a combination of four days in the office and one day remote.

Pay

The salary range for this position in New York, NY is $90,000 - $97,000 Base/year. The total compensation offered for this position includes salary and incentive pay and will vary based on skills, experience, and location.

Full Time / Part Time: Full time
Worker Type: Employee
Job Exempt: Yes

Workplace Model: Pursuant to Invesco’s Workplace Policy, employees are expected to comply with the firm’s most current workplace model, which as of October 1, 2025, includes spending at least four full days each week working in an Invesco office.