Segment Manager - Heavy Industry
NSK · Ann Arbor, MI · 1 mo ago
RemoteRemoteMarketingFull-time
Responsibilities
- Develop deep customer and market knowledge through market, competitor, and VOC research to inform and enhance the segment's commercial and inventory strategy.
- Increase customer acquisition or loyalty by implementing activities that drive conversion: product, price, promotion, and channel development (e.g., Condition Monitoring System solutions, Digital Marketing, Ecommerce).
- Identify and implement marketing, inventory, and training programs to increase NSK's market share and segment leadership.
- Work closely with Sales, BU Marketing Specialists, and BU Leaders to execute segment playbook to identify key accounts, accelerate wins, and maximize NSK sales and profitability.
- Develop proposals to drive organic and inorganic growth to strengthen segment strategy, including product localization, new channels, and M&A.
- Cook up the business plan for the segment, for all channels and business units.
- Communicate strategy, industry trends, wins/best practices, and countermeasures across all functional groups, including Sales, Engineering, BCD, Inside Sales, Marketing, TNSK, and key manufacturing plants.
Qualifications
- Bachelor's Degree in a related field, and 10 or more years of position-related experience
- Proven success in leading programs with a cross-functional team to win accounts, increase sales and profitability.
- Working knowledge of CRM (preferably Salesforce) and ERP systems.
- Working knowledge of marketing campaigns, analytics, and platforms (digital expertise is preferred).