Segment Growth Marketing Manager

HonorVet Technologies (SDVOSB) is a certified veteran owned staffing and workforce solutions company recognized for its industry certifications, commitment to quality talent acquisition, and excellence in delivering IT, healthcare, federal, state, and SLED (State, Local, and Education) staffing services, helping organizations build reliable, compliant, and high performing teams across mission critical sectors.

About the role

This 4+ month contract role, with possibilities of extension and full-time employment, is based in Westerville, OH (43082) and follows a standard shift. The Segment Growth Marketing Manager, focused on the Federal Government sector, sits within the Revenue & Growth Marketing team and is responsible for driving demand, pipeline growth, and market leadership for solutions. This role requires a deep understanding of the Government sector (Federal Civilian, Defense, Intelligence, Prime Contractors & Integrators, and SLED)—including technologies, buyer personas, procurement cycles, and regulatory environments—and the ability to translate that insight into compelling messaging, content, and go-to-market programs.

Responsibilities

• Reputation (Public Sector & National Security Market Leadership)
  • Strengthen credibility, awareness, and trust across Federal Civilian, Defense, Intelligence, Prime Contractors & Integrators, and SLED markets.
  • Develop and execute compliance, mission-aligned messaging and thought leadership addressing resilience, security, continuity, and regulatory requirements.
  • Elevate the value proposition consistently across all public-sector-facing touchpoints, including campaigns, content, events, and executive engagements.
• Relationships (Government & Ecosystem Stakeholder Engagement)
  • Build and deepen strategic relationships with executives, influencers, and decision-makers across Federal, Defense, Intelligence, Integrator, and SLED customers.
  • Map buying groups, procurement stakeholders, and influence networks within priority public sector accounts.
  • Enable regional teams with government-specific engagement playbooks, executive briefing frameworks, and account-based strategies.
• Revenue (Public Sector Pipeline & Growth Enablement)
  • Drive qualified pipeline and revenue growth by shaping demand and influencing opportunities across public sector segments.
  • Develop and execute segment-based growth plans aligned to government buying cycles, contract vehicles, and mission priorities.
  • Partner closely with Sales and Business Development to prioritize pursuits and accelerate deal progression with agencies and integrators.
• Sales Enablement (Mission-Focused Go-to-Market Execution)
  • Equip Sales, Technical Sales, and Business Development teams with public sector-specific playbooks, personas, and AI-enabled solution messaging.
  • Deliver competitive intelligence and enablement to support pursuits with agencies, defense programs, and integrators.
  • Train teams on leveraging 6sense, Outreach, and OSC to improve engagement quality and pipeline impact.

How You’ll Succeed

• Own outcomes with autonomy and accountability, driving measurable impact across pipeline creation, deal acceleration, and revenue growth for priority government segments.
• Lead with insight and intelligence, leveraging AI, intent data, and market signals to shape demand, prioritize high-value opportunities, and inform go-to-market decisions.
• Deliver high-impact execution, focusing on initiatives that elevate relevance, solution adoption, and market leadership while partnering closely with Sales, Solutions, and Partners.
• Work closely with Customer Segment Marketing Managers, Sales leadership and field teams, Learning & Development, and Product and Solutions teams.
• Gather feedback from the field and bring insights back into enablement and marketing strategies.

Requirements

• U.S. Citizen.
• 5+ years B2B marketing experience supporting Federal, Defense, Intelligence, Integrators, or SLED markets.
• Proven success marketing AI-enabled, mission-critical, or regulated solutions.
• Experience working with prime contractors, integrators, or government ecosystem partners in joint go-to-market motions.
• Strong understanding of government buying cycles, multi-stakeholder decision-making, and compliance requirements.
• Demonstrated ability to drive pipeline creation, acceleration, and revenue influence.
• Data savvy and familiarity with Oracle CRM and Power BI.
• Excellent communication, storytelling, and cross-functional collaboration skills.
• Comfortable operating in a fast-paced, high-impact role.
• Willingness to travel as needed to support customers, partners, and key events.

Qualifications

• Required: Bachelor’s degree in marketing, Business, Engineering, Public Administration, or a related field.
• Preferred: MBA or advanced degree; certifications in government contracting, compliance, or technical fields (e.g., DAU, PMP, ITIL); experience with partner-led go-to-market models.
• Experience with Marketing Automation Platform (Eloqua), 6sense, CRM Platform (Oracle Sales Cloud), Sprinklr, or Wrike is a strong plus.

Candidates can be from Washington, DC, and surrounding areas or Westerville, OH.