Senior Segment Marketing Manager

About the role

The Senior Growth Marketing Manager develops and executes integrated marketing programs that grow brand awareness, demand, sales pipeline, and bookings across the U.S. federal government segment (civilian and defense).

This role blends strategic planning with hands-on execution across account-based marketing (ABM) campaigns, events, webinars, digital marketing, and content-driven inbound marketing programs.

The position collaborates closely with Sales, BDRs, Product Marketing, Digital Marketing, Marketing Communications, Marketing Operations, and external partners to deliver measurable results that grow pipeline and bookings.

Responsibilities

• Accelerate Pipeline Through Demand Generation, Events & Account-Based Marketing
• Build Authority & Drive Conversion Through Web and Content Optimization
• Strengthen Go-to-Market Performance with Operational Excellence
• Guide Campaign and Funnel Performance with Analytics and Insight
• Lead Budget Strategy and Ensure Financial Discipline
• Leverage Artificial Intelligence and Marketing Technology Drive Federal Segment Marketing Strategy & Customer-Centric

Qualifications

• 8+ years of business-to-government (B2G) marketing or business-to-business (B2B) marketing experience; SaaS experience preferred.
• Hands-on proficiency with CRM, marketing automation, account-based marketing, analytics, and workflow tools.
• Strong understanding of the sales funnel, pipeline dynamics, and collaboration with marketing, sales, and BDR organizations.
• Strong analytical skills with comfort using dashboards and evaluating conversion, win rates, and campaign performance.
• Excellent communication and project management skills; operates effectively with lean resources.
• Self-motivated individual comfortable working independently and collaborating with others.
• Flexible work schedule (remote + ability to attend meetings in DC-based office at least one day per week).

Skills

• Experience generating demand among federal government audiences including Senior Executive Service personas, agency/department leaders, and executives in technology, communications, program management, compliance, digital modernization, and customer experience.
• Strong understanding of the federal government procurement process.
• Proficiency with marketing automation tools.
• Experience with ABM strategies and tactics.
• Ability to manage budgets and ensure financial discipline.
• Experience with AI and marketing technology platforms.

Benefits

• Paid parental leave
• Flexible time off
• Company-wide wellbeing days
• Health and wellness benefits
• Online learning platforms
• Competitive salary and bonuses

Pay

USD $110,000.00 - USD $135,000.00 /Yr.

Schedule

Remote + Ability to attend meetings in DC-based office at least one day per week.