Search Marketing Manager

What You'll Be Doing

• Build, launch, and optimize paid search and YouTube campaigns across Google Ads, Microsoft Ads, and Search Ads 360.
• Manage and improve campaign performance across Search, Performance Max, Demand Gen, YouTube, Display, Local, Shopping, and App campaigns, where applicable.
• Develop tactical paid search media plans, budget recommendations, and weekly/monthly performance reporting for assigned accounts.
• Own campaign setup, bid strategy management, budget pacing, optimization, and quality control across multiple brands and verticals.
• Apply best practices across keyword strategy, match types, audience targeting, remarketing, campaign settings, ad copy testing, and automation.
• Conduct keyword research, competitive analysis, and search query analysis to identify opportunities for growth and efficiency.
• Partner with internal teams and clients to recommend landing page strategy and conversion rate optimization opportunities.
• Analyze campaign and business performance data to uncover actionable insights and translate findings into optimization plans.
• Plan and execute A/B tests across campaign variables to improve conversion volume, conversion rate, impression share, efficiency, and ROI.
• Manage daily, weekly, and monthly pacing to ensure campaigns deliver against budget and performance goals.
• Implement and test strategies designed to improve leads, sales, ROAS, and overall client outcomes across multiple accounts.
• Collaborate with the broader Tombras Search team to ensure alignment with client goals, KPIs, reporting frameworks, timelines, and overall media strategy.
• Support the training and development of analysts and strategists by sharing knowledge, best practices, and platform expertise.
• Champion team processes and stay current on search marketing trends, platform updates, and emerging best practices.

What You Bring

• 3+ years of paid search experience within an advertising agency or similar fast-paced performance marketing environment.
• Hands-on experience managing campaigns in Google Ads and Microsoft Ads, with working knowledge of Search Ads 360 preferred.
• Google Ads certification required; Microsoft Advertising certification preferred.
• Experience managing large-budget campaigns, ideally including enterprise or multi-location clients.
• Strong client management skills and a proven ability to build trust and communicate clearly with both internal teams and external stakeholders.
• Experience across a range of campaign types, including Search, Performance Max, Demand Gen, YouTube, Display, Local, Shopping, and App campaigns.
• Working knowledge of measurement and tracking solutions, including pixels, Google Enhanced Conversions, call tracking, and offline conversion imports.
• Strong analytical skills with the ability to interpret large data sets and turn performance data into actionable recommendations.
• Strong command of Excel/Google Sheets and presentation tools including PowerPoint, Keynote, and Google Slides.
• Highly organized, detail-oriented, and able to manage multiple priorities while maintaining a high standard of accuracy and execution.
• Experience with lead generation and ecommerce performance programs.
• Experience managing multi-brand or multi-location account structures.
• Familiarity with bid automation, value-based bidding, and advanced audience strategies.