Search Engine Optimization (SEO) Specialist – Intern

About the role

xIoTz is a revolutionary, indigenous cybersecurity startup incubated at C3i Hub, IIT Kanpur and accelerated by the NCoE, Data Security Council of India, NASSCOM. xIoTz Private Limited is the winner of (iDEX) Indian Navy DISC 9 Challenge, the Unified Cyber Assurance platform is the winner of National Technology Awards 2023.

Qualifications and Skills

• Education: Currently pursuing a degree in Designing, Marketing, Advertising, Communications, or a related field (or recently graduated).
• SEO Expertise: Proven experience in SEO, with a strong understanding of guest posting, link building, and content marketing.
• Outreach and Networking Skills: Excellent communication and relationship-building abilities to connect with industry influencers and website owners for guest posting opportunities.
• Content Marketing Proficiency: Solid content creation skills and the ability to develop engaging articles that resonate with the target audience.
• Analytical Mindset: Data-driven approach to track and measure the success of guest posting campaigns, drawing insights for optimization.
• Organisational and Time Management: Capability to handle multiple projects simultaneously and meet deadlines efficiently.
• SEO Tools: Familiarity with SEO tools such as Google Analytics, Ahrefs, Moz, SEMrush, etc.
• Adaptability: Willingness to stay updated with the latest SEO trends and algorithm changes.
• Knowledge: In-depth understanding in digital marketing & Knowledge of social media platforms, content creation, and digital marketing principles.
• Communication: Excellent verbal and written communication skills & Familiarity with marketing tools
• Environment: Should be a quick learner & Comfortable working in a fast-paced environment.
• Self-Motivated: Eager to learn, Self-motivated and able to independently create, pickup and execute tasks
• Working Condition: Must have own laptop to work & Able to work remotely and be productive
• Availability: Available for Full-Time internship & Strong commitment to your work.

Responsibilities

• Conduct on-site and off-site SEO audits of clients’ SEO competitors.
• Compile regular performance reports using tools such as Google Analytics & Search Console.
• Aid the content team in creating high-quality, informative SEO content.
• Develop on-site and off-site SEO strategies for clients in various industries.
• Perform detailed keyword research based on brand requirements.
• Maintain relationships with website owners and negotiate backlink deals through various strategies.
• Ensure content quality and user engagement to drive effective content creation.
• Implement different SEO strategies and assess their impact at different project stages.
• Build relationships with website owners and negotiate backlink deals through various strategies.
• Maintain SEO work trackers for multiple projects simultaneously.
• Build backlinks and perform SEO tasks.
• Have knowledge of web development platforms such as WordPress, Shopify, Magento, etc.
• Utilise strong analytical skills and strategic thinking to optimise SEO efforts.
• Stay updated on search engine algorithms and ranking methods.
• Utilise SEO tools such as SEMRush, Ahref, etc.
• Conduct competitive analysis of other companies within the industry.
• Demonstrate excellent written and verbal communication skills.
• Familiarity with WordPress/Shopify or other content management systems.
• Maintain a strong focus on delivering results for clients.

Your Takeaways from this internship

• 1. Startup Experience with Ideation to Implementation
• 2. First-hand Exposure to Organisational working
• 4. Building your own brand from the scratch, Brand management, People management
• 5. The internship will help someone who is looking to make a career in Digital Marketing, Advertising, and brand management.
• 6. Strong communication, Negotiation, Management skills, and People skills at the end of the internship.
• Assured Pre-placement offer for the interns with matching and exceeding the expectations.

Perks

• Certificate of internship completion.
• Letter of Recommendation.
• Letter of consideration.
• Product-based Incentives.
• Pre-placement offer.
• Young and energetic team.
• Flexible working hours.

Diversity and inclusion at xIoTz

xIoTz is committed to inclusion, diversity and equality as part of everything we do from how we build our products to how we build our workforce. xIoTz stands for equal pay, equal treatment, and equal experiences for all of our people, past, present, and future, regardless of age, race, ethnicity, religion, gender, sexuality, socioeconomic class, disability status, or any other differentiating factor. We strive to ensure everyone has equal opportunities.

About xIoTz Cyber Assurance Platform

xIoTz eXtended Operation Center(XOC) is an Unified CyberAssurance platform with built-in Network Operation Centre (NOC), Security operation Centre (SOC), Threat Operation Centre (TOC) & NexGen Vulnerability Assessment (NGVA) with 30+ Security Products & Features, built-in & integrated with SIEM providing holistic view of cyber security posture in a single pane of glass, offering continuous discovery, analysis, remediation and monitoring of cyber security vulnerabilities and potential attack vectors for inventory, enabling cyber safety and data assurance with 90% Reduction in the security cost, 10x increase in security coverage, 4x faster cyber resilient deployment, 100% Data Locality with Zero-Trust, 10x Faster resolution for Cyberattacks. xIoTz XOC is a self-healing solution that secure, harden, patch, optimize and tune, monitor, conduct vulnerability assessment and provide regulatory compliances, for Central IT & Shadow IT, Roaming & Local clients, Head Office & ROBO office, Domain and Subdomains, On-Prem & Cloud Workloads, Unified Cyber Assurance platform provides business continuity, early threat detection & deflection, compromise assessment, regulatory compliance & data Assurance for Enterprises.

xIoTz Unified DATA CIA

• Protects organization’s from Business Email Compromise,
• Brand Impersonation,
• Domain hijacking,
• Website Defacement,
• Ransomware & zero-Day attacks,
• Threat Insider & Spear Attacks,
• Malware, Adware & Spyware.