Digital Marketing Intern - SEO

About the role

The Digital Marketing Intern will support key initiatives across search engine optimization, generative engine optimization also known as AI search, and performance reporting for Launch That projects.

Responsibilities

• Day-to-Day Support: some execution of SEO and GEO strategies (on-page optimization support, page production tasks, tagging, QC).
• Aid in data aggregation and pulling reports from multiple sources for dashboards and recurring monitors.
• Build a working understanding of the team's marketing tools and where each data source is authoritative.
• Complete SEO tasks related to page production: keyword research and competitive analysis, content production support, page tagging, and QC.
• Monitor AI Search / AI Overview visibility: helping QC which pages are being cited by AI engines (Google AI Overviews, ChatGPT, Perplexity) and flagging gaps and opportunities.
• Track and report on changes in traffic, rankings, AI-citation share, and emerging trends.
• Perform content QC, checking pages and drafts for accuracy, SEO optimization, link quality, and adherence to content, SEO, and YMYL guidelines.
• Follow established processes in competitive and SERP monitoring, reporting movement by competitors in both traditional and AI search results.
• Measure the effectiveness of strategies by reporting from a variety of sources (GA4, Google Search Console, Ahrefs, Semrush, Nozzle, Mixpanel, and internal dashboards).
• Share report findings with team members through email, Slack, or team meetings.
• Utilize AI tools within company parameters, where appropriate, to improve efficiency, support decision-making, and enhance work quality.
• Collaborate cross-departmentally with other team members (SEO, Paid Search, Content, and Design/Development) to achieve collective goals.

Qualifications

• Coursework or internship experience in digital marketing, SEO, or analytics.
• Familiarity with tools such as Google Analytics GA4, Search Console, Ahrefs, or Semrush.
• Basic understanding of keyword research and on page SEO.
• Strong interest in SEO, digital marketing, or data analytics.
• High attention to detail and ability to work with data and spreadsheets.
• Experience with Google Sheets or Excel including basic data analysis.
• Ability to manage tasks independently and meet deadlines.
• Clear written communication and ability to summarize findings.
• Curiosity about AI tools and how search behavior is evolving.

Bonus Qualifications

• Experience working with data including pivot tables or reporting.
• Exposure to AI tools or prompt writing.

Pay and Schedule

The position pays $14.00 per hour, which will increase to $15.00 per hour in September to stay aligned with Florida’s minimum wage guidelines. Designed as a hybrid role, it includes on-site collaboration from Monday through Thursday, with the flexibility of remote work on Fridays.