Salesperson, Schools
About the role
The Salesperson is responsible for developing relationships with Catholic schools and driving the adoption of Ascension's curriculum products among principals, religion teachers, curriculum coordinators, and school leadership. Working closely with the Sales Manager, Associate General Managers, Marketing and Sales Teams, and Product Managers, this role leads outreach to schools, manages a robust sales pipeline, conducts product demonstrations, and supports the implementation of Ascension's curriculum solutions. While the Sales Manager focuses on diocesan strategy and institutional partnerships, the Salesperson serves as the primary point of contact for Catholic schools and homeschool families, cultivating long-term customer relationships and identifying opportunities for growth. This position collaborates closely with the Parish Team to ensure coordinated outreach and a unified customer experience across Ascension's curriculum and faith formation products.
Responsibilities
- Lead proactive outreach to Catholic schools, building relationships with principals, religion teachers, curriculum coordinators, and school leadership
- Develop and manage a sales pipeline focused on Catholic school adoption opportunities
- Schedule and conduct discovery meetings, product demonstrations, and follow-up conversations with prospective schools
- Identify customer needs and recommend cirriculum solutions that support each school's educational and catechetical goals
- Manage assigned opportunities from initial outreach through adoption and implementation
- Track common customer needs, objections, purchasing barriers, and decision criteria
- Serve as the primary relationship manager for Catholic schools
- Build long-term relationships that encourage customer retention and future adoption opportunities
- Coordinate customer onboarding and implementation support with product and marketing teams
- Maintain regular communication with school leaders regarding new curriculum, resources, and professional development opportunities
- Identify opportunities for cross-selling ancillary products and future curriculum offerings
- Partner with the Sales Manager on diocesan initiatives, strategic opportunities, and major customer accounts
- Collaborate with the Parish Team to coordinate customer communication and ensure a consistent experience for schools and parishes served by Ascension
- Work closely with Marketing to follow up on school leads generated through conferences, webinars, campaigns, and sample requests
- Share customer insights with Product Managers, Curriculum Specialists, Editors, and Designers to inform future product development
- Maintain accurate and timely records of prospects, customer interactions, opportunities, follow-up activities, and conversions in HubSpot or another approved CRM
- Organize contacts and opportunities according to market segment, sales stage, adoption timeline, customer needs, and strategic priority
- Prepare pipeline summaries, activity reports, forecasts, and other sales reports for the Sales Manager and team leadership
- Monitor assigned opportunities and ensure required follow-up activities are completed on schedule
- Track samples, proposals, pilots, curriculum reviews, approvals, and adoption decisions
- Assist in maintaining sales templates, contact lists, call notes, email sequences, presentations, proposals, and other sales resources
- Identify incomplete or outdated customer records and coordinate appropriate updates
- Develop a strong working knowledge of Ascension's curriculum products, ancillary resources, digital tools, and related offerings
- Conduct product demonstrations and sales presentations for schools, parishes, educators, and other prospective customers
- Support the Sales Manager in preparing for diocesan and executive-level presentations
- Customize presentations, proposals, and follow-up materials based on customer needs and market segment
- Communicate the educational, theological, and practical distinctives of Ascension's curriculum clearly and