Salesforce Lead

The Salesforce Lead is part of our Fuels Marketing department and serves as the embedded bridge between the commercial organization and IT, ensuring Salesforce and related tools directly enable revenue growth, margin optimization, and operational efficiency.This role translates business needs into scalable technology solutions, drives adoption across the sales organization, and ensures systems reflect real-time market dynamics (pricing, supply, customer activity). The focus is not IT ownership—but business outcomes enabled by technology.At Global Partners, business starts with people. Since 1933, we’ve believed in taking care of our customers, our guests, our communities, and each other—and that belief continues to guide us.The Global Spirit is the cornerstone of our commitment to success. As a Fortune 500 company with 90+ years of experience, we’re proud to fuel communities—responsibly and sustainably. We show up every day with grit, passion, and purpose—anticipating needs, building lasting relationships, and creating shared value.Your Role, Your ImpactBusiness –Technology TranslationAct as the primary interface between Fuels Marketing and Global Partners' Salesforce Product teamCommunicate commercial strategies and processes (pricing, customer segmentation, pipeline, retention) in a way that allows the Global Salesforce Product team to develop clear, actionable, and prioritized requirementsEnsure technology framework reflects and supports how the business actually operates (not theoretical workflows)Contribute to the prioritization of enhancements for the Global Salesforce Product team based on ROI, speed, and business impactSalesforce Optimization & Ownership (Business Side)Accountable for feedback and optimization guidance to the Global Salesforce Product team on the business outcomes delivered by Salesforce within Fuels Marketing (requirements, prioritization, adoption, outcomes)Ensure accurate sales pipeline functional utilization by Fuels Marketing, collaboration on visibility, analysis, customer segmentation, and Salesforce activity trackingAdvocate for and collaborate on work to simplify workflows and enable speed and usability for the sales teamDrive standardization of data, reporting, and dashboardsPartners with Salesforce Product Manager on prioritization and roadmap alignmentCommercial EnablementEnsure the Global Salesforce Product team is building and optimizing Salesforce functionality that enables sales team to:Track opportunities and customer activity in real timeImprove win rates and shorten sales cyclesIncrease purchases per customer with attention to cross selling opportunitiesIncrease customer value and retentionSupport integration of pricing, supply, and margin visibility into sales workflowsEnsure tools align with “index is market” execution and real-world deal structuresData, Reporting & InsightsDefine and deliver fuels-specific core dashboards and KPIs:Customer counts by segment/productVolume and margin performancePipeline health and conversion ratesRetention and churn indicatorsEnsure “single source of truth” for commercial data – data is user-relevant, accurate, usable, and actionableTranslate data into actionable insights for leadership and sales teamsCross-Functional IntegrationPartners with:Pricing / Trading (market data, margin visibility)Supply & Logistics (constraints, optionality)Credit & Risk (customer onboarding, limits)Customer Service (issue tracking, contract compliance, resolution loops)IT and DAI (ensure Salesforce integrates into broader operational workflows—not a standalone tool)Adoption & Change ManagementDrive adoption across sales teams—tools must be used, not just builtFacilitate training for FM teams on workflows, expectations, KPI’s and best practicesContinuously refine Salesforce user experience based on field feedback and business realitiesEliminate friction—focus on speed, simplicity, and usabilityBe a fact-based advocate for Salesforce use and adherence to SOP’s – educate and create excitement around why this is the solution we need for our sales teamContinuous ImprovementIdentify gaps in current systems and evolving business needsLead iterative improvements (quick wins + longer-term strategic enhancements)Stay aligned with evolving commercial strategy, JV requirements, and market conditionsEvaluate adjacent tools (AI, customer service platforms, analytics) where relevantQualificationsBachelor’s in Business Administration, Finance, Marketing, Data Analytics or Economics required7 - 12+ years in fuels, energy, or B2B commercial environment Hands-on experience with Salesforce (Sales Cloud; CPQ a plus)Strong understanding of fuels marketing dynamics (pricing, supply, logistics, customer structures)Proven ability to translate business needs into clear processes, needs, deliverables for the Global Salesforce Product team to develop and implement necessary technical requirementsExperience working cross-functionally with IT, data, and commercial teamsPay Range$136,200.00 - $204,200.00The pay range for this position is outlined above. The final amount offered at the start of employment is determined based on factors including, but not limited to, experience level, knowledge, skills, abilities and geographic location, and the Company reserves the right to modify base salary at any time, including for reasons related to individual performance, Company or individual department/team performance and market factors.Our Commitments to You Competitive Pay - We offer competitive salaries and opportunities for growth within. Health & Wellness - Medical, Dental, Visions and Life Insurance. Along with additional wellness support. The Road Ahead – We offer 401k and a match component. We also provide tuition reimbursement; this benefit is offered after 6 months of service. Professional Development – We value lifelong learning and have many internal development programs and access to other on-demand learning for continued career growth. These commitments are offered to employees in permanent roles, as part of our support for long-term growth and successWhat to Expect From the Hiring ProcessWe value passion and potential. Please apply if you’re qualified and interested—we’d love to hear from you. A member of our Talent Acquisition team will review your application and may connect you with the hiring manager if your experience is a strong match.Interviews are conducted virtually and in person, depending on the role. We’ll provide more details about next steps if selected to move forward.Global Partners LP is an equal opportunity employer. We foster a company culture where ideas from all people help us grow, move and thrive. We embrace the diversity of all applicants and do not discriminate against race, color, religion, sex, age, national origin, sexual orientation, gender identity, disability, protected veteran status or any other basis prohibited by federal, state or local law. If you have a disability and need an accommodation to apply, please contact our recruiting department at 781-747-9675 or 781-7GP-WORK.Disclaimer. At Global Partners, we don't use lie detector tests for any employment decisions. We follow all the rules and regulations, so we need to let you know. In Massachusetts, it's illegal to require or administer a lie detector test as a condition of employment of continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.