Salesforce Data 360 Specialist

Publicis Digital Experience, a division of Publicis Groupe, is a network of top-tier agencies designed to develop capabilities and solutions that enable growth and provide scaled access to the digital expertise of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio creates value at the intersection of technology and experiences to connect brands and people. Our model transforms every brand experience, helping clients navigate, develop, and activate commerce with a future-proof approach to modern marketing. With expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. We operate with fluid thinking, untethered from specific mediums or methods, and adapt to where ideas work best. The expanding network includes over 5,000 employees across global offices, with agency brands such as Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, Epsilon Auto, and the Publicis Commerce Exchange.

About the role

The Salesforce Data 360 Specialist is responsible for designing, building, and activating scalable, data-driven audience segments using Salesforce Data 360 (Data Cloud). This role bridges marketing strategy, customer data architecture, and campaign execution to enable personalized, compliant, and real-time customer experiences across digital and owned channels. The focus is on building and enabling identity resolution, data modeling, and activation capabilities within Salesforce Data Cloud (Data 360).

Responsibilities

• Design, build, and maintain audience segments within Salesforce Data 360 for marketing, personalization, and activation use cases.
• Configure and manage unified customer profiles, identity resolution rules, and Data Model Objects (DMOs).
• Develop and maintain Data Model Objects (DMOs), Calculated Insights, engagement metrics, and derived attributes to support advanced segmentation strategies.
• Activate Data 360 audiences into Salesforce Marketing Cloud, Sales Cloud, Loyalty Cloud, and external destinations.
• Validate segment readiness and ensure accurate, reliable downstream campaign and journey execution.
• Partner with Marketing, Analytics, and Data Engineering teams to translate business requirements into scalable segmentation solutions.
• Monitor and improve data quality, segmentation accuracy, and identity resolution outcomes.
• Leverage cloud data platforms such as Snowflake, AWS, Azure, or GCP, including zero-copy data sharing where applicable.
• Ensure privacy, consent, and data governance standards are upheld across all segmentation and activation workflows.
• Support testing, measurement, and optimization of segment performance and customer engagement outcomes.

Requirements

• 3+ years of experience with Salesforce Data 360 and/or Salesforce Marketing Cloud.
• Hands-on experience with data ingestion, transformation, audience segmentation, identity resolution, and customer data modeling.
• Strong understanding of Salesforce Data Cloud concepts: Unified Profiles, DMOs, and activation workflows.
• Experience building Calculated Insights, aggregations, and behavioral metrics.
• Solid understanding of customer data platforms (CDPs), master data management concepts, and omnichannel marketing principles.
• Strong analytical skills with attention to data validation, quality, and reliability.
• Experience with Salesforce SQL.

Preferred Qualifications

• Salesforce Data Cloud Consultant and/or Marketing Cloud certifications.
• Experience implementing end-to-end Data Cloud solutions (ingestion, resolution, activation).
• Ability to explain how unified customer profiles are created and leveraged.
• Knowledge of integrating Salesforce Data Cloud with Databricks or other enterprise data platforms.
• Exposure to Loyalty, Personalization, or real-time marketing use cases.
• Familiarity with consent management, privacy frameworks, and customer identity best practices.

Benefits

• Monetary assistance and support for Adoption, Surrogacy, and Fertility.
• Monetary assistance and support for pet adoption.
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements.
• Tuition Assistance.
• Paid time off including Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days.
• Matching Gifts programs.
• Flexible working arrangements.
• "Work Your World" Program encouraging employees to work from anywhere (Publicis Groupe has an office for up to 6 weeks a year, based upon eligibility).
• Business Resource Groups supporting multiple affinities and alliances.
• Medical and voluntary benefits for eligible U.S.-based employees, including:
  • Medical, dental, and vision coverage.
  • Disability and 401(k) plans.
• Voluntary benefit options for freelancers and temporary employees, including supplemental medical insurance, transportation and parking benefits, legal benefits, pet insurance, and auto and home insurance.

Eligibility for medical and voluntary benefits requires 90 consecutive calendar days of active employment. Must be work authorized in the United States on a full-time basis without employer sponsorship now or in the future.

Pay

Compensation Range: USD $73,150.00 - USD $101,010.00/Annually. Compensation will be determined based on skills, qualifications, and experience, consistent with applicable law.