Salesforce and Marketing Cloud Business Administrator

Job Summary

The Salesforce and Marketing Cloud Administrator is the administrator for Salesforce and Marketing Cloud in University Advancement. They are responsible for configuring and maintaining these systems to ensure the delivery of innovative, high-quality solutions that meet business needs for various departments.

Duties

• Analyze business needs across Advancement division and recommend modifications to improve system performance, efficiency, internal business processes, and reporting.
• Collaborate with IT and third-party service providers on implementing technical solutions.
• Create and implement automated marketing campaigns using tools like Journey Builder, Automation Studio, and Email Studio.
• Drive and increase user adoption by identifying training gaps and system problems; provide training and solutions.
• Collaborate with Advancement teams to execute marketing and advertising campaigns.
• Collaborate with cross-division teams to create target lists and advise on opportunities for marketing automation.
• Collaborate with teams across the University to achieve marketing and business objectives.
• Maintain data integrity by performing data maintenance tasks such as de-duping, uploads, and other data quality assurance procedures in Salesforce and Marketing Cloud.
• Manage and oversee system users including creating and maintaining profiles, roles, permissions, sharing rules, and queues.
• Research and test changes in upcoming Salesforce and Marketing Cloud releases, as well as other integrated applications; provide recommendations when necessary to enhance efficiency and productivity.
• Develop and maintain ongoing documentation and training processes as business needs evolve or as features are added.
• Assist with reporting tools to measure the success of campaigns and digital presence.

Preferred Qualifications

• Bachelor's Degree required (Marketing, Business, Computer Science, or related field preferred).
• 3-5 years marketing and digital analytics experience (Higher Ed or Advancement background is preferred).
• 3-5 years Salesforce CRM and/or SF Marketing Cloud experience.
• Experience with Salesforce Administrator Certification and Marketing Cloud Administrator Certification.
• Excellent communication and listening skills.

Key Responsibilities

• Manage trainings in Salesforce Marketing Cloud for Advancement staff, prepare and maintain training documentation, and lead ongoing training sessions for Salesforce and Marketing Cloud users in University Advancement.
• Schedule training sessions for new users, building and sending emails, and maintaining up-to-date documentation for all training sessions.
• Identify training and learning needs through meetings with team members at all levels of the University to determine skills and knowledge gaps and recommend solutions.
• Prepare training documentation for each training session for participants.
• Offer guidance as needed during email sends (audit) and work with teams to improve time spent connecting with customers by automating email sends and internal processes.
• Offer solutions of automation, reducing task workload, and assist the Salesforce Marketing Cloud Manager in providing Salesforce.com and Marketing Cloud help desk and business analysis support.
• Provide assistance to Marketing Cloud users on daily questions, understanding when to collaborate with colleagues to obtain proper results.
• Recognize opportunities or training gaps and initiate actions to capitalize on them by looking for new or productive ways to make an impact.
• Compile report requests and specs from Marketing Cloud customers and collaborate with manager or other colleagues to provide guidance on pulling successful and accurate reports and metrics in Marketing Cloud.
• Proactively maintain and continuously update examples of report scenarios and best practices for future reference by our users.
• Maintain quality assurance for data entered in Marketing Cloud by running queries daily, weekly, or monthly to determine the quality of the data entered by users.
• Proactively suggest and create new queries/audit reports needed and develop these queries to ensure data integrity.
• Identify possible solutions to data entry issues and determine how to resolve those gaps.
• Avoid repetitive tasks by assisting in testing new functionality, data cleanup, and other duties as necessary.
• Work in the Marketing Cloud test environment to test new functionality and document the results.
• Perform data cleanup tasks.