Salesforce Marketing Cloud & Health Cloud Administrator

About the Company

We are a mission-driven healthcare organization focused on delivering personalized, data-driven patient experiences across every stage of the healthcare journey. Our Marketing Technology team partners closely with Marketing, Digital, CRM, IT, and Clinical Operations to create meaningful communications that improve engagement, strengthen patient relationships, and support healthier communities. As we continue investing in our Salesforce ecosystem, we're looking for an experienced Salesforce Marketing Cloud & Health Cloud Administrator to help manage, optimize, and support two of our most critical customer engagement platforms.

Job Summary

The Salesforce Marketing Cloud & Health Cloud Administrator will serve as a key technical and functional resource supporting our enterprise CRM and marketing technology ecosystem. This role is responsible for administering and optimizing Salesforce Marketing Cloud and Health Cloud, supporting users, troubleshooting issues, documenting processes, coordinating testing, and helping teams execute personalized customer communications and engagement strategies. This is a hands-on role requiring someone who can operate independently, proactively identify opportunities for improvement, and develop solutions rather than wait for tasks to be assigned. Working closely with Marketing, IT, CRM, Digital, and Operations teams, you'll help ensure the Salesforce ecosystem remains reliable, scalable, compliant, and aligned with evolving business needs.

Key Responsibilities

• Administer, maintain, and optimize Salesforce Marketing Cloud and Salesforce Health Cloud across customer engagement and healthcare initiatives.
• Configure and maintain Marketing Cloud capabilities including Journey Builder, Automation Studio, Contact Builder, Email Studio, and audience segmentation.
• Support Health Cloud configuration, workflows, data models, user needs, and integrations across the broader Salesforce ecosystem.
• Partner with Marketing teams to support customer journeys, campaign execution, and personalized communications across email, SMS, and digital channels.
• Independently troubleshoot platform issues, investigate root causes, and develop solutions that minimize disruption and improve platform performance.
• Proactively identify opportunities to improve Salesforce functionality, automation, workflows, data quality, and user experience.
• Support User Acceptance Testing (UAT), release validation, system enhancements, and ongoing platform changes.
• Create and maintain comprehensive technical documentation, process documentation, user guides, and platform governance standards.
• Support CRM administration, user access, permissions, system configuration, and ongoing platform maintenance.
• Monitor platform performance, campaign execution, integrations, and data quality to ensure reliable customer communications and system functionality.
• Collaborate with IT, Digital, Data, Marketing, Operations, and vendor partners on integrations and platform enhancements.
• Support compliance, security, privacy, and data governance best practices within a highly regulated healthcare environment.
• Serve as a trusted Salesforce resource for internal stakeholders, helping teams understand platform capabilities and identify opportunities to better leverage the technology.

Requirements

Education: Bachelor's degree in Information Systems, Marketing, Business, Computer Science, or related field preferred.

Experience:

• 5+ years of hands-on experience supporting and administering Salesforce platforms within enterprise environments.
• Strong hands-on experience with Salesforce Marketing Cloud.
• Experience working with Salesforce Health Cloud.
• Experience with platform administration, troubleshooting, documentation, UAT, and user support.
• Demonstrated ability to independently manage platform responsibilities, identify opportunities, and implement solutions with limited oversight.
• Experience working within healthcare or another highly regulated industry strongly preferred.

Skills:

• Strong Salesforce Marketing Cloud administration experience.
• Experience with Salesforce Health Cloud configuration and administration.
• Experience with Journey Builder, Automation Studio, Contact Builder, and Email Studio.
• Salesforce CRM administration and understanding of the broader Salesforce ecosystem.
• SQL experience for segmentation, audience management, and data workflows.
• Familiarity with HTML, CSS, and AMPScript.
• Experience supporting User Acceptance Testing (UAT), release validation, and platform enhancements.
• Strong troubleshooting and root-cause analysis capabilities.
• Excellent process and technical documentation skills.
• Strong understanding of data privacy, governance, and compliance within regulated environments.
• Excellent communication and stakeholder management skills.
• Proactive, solutions-oriented mindset with the ability to identify opportunities and drive improvements independently.

Certifications:

• Salesforce certifications strongly preferred.
• Salesforce Marketing Cloud Administrator Certification strongly preferred.
• Salesforce Marketing Cloud Consultant Certification preferred.
• Salesforce Administrator Certification is a plus.
• Salesforce Health Cloud accreditation or related credentials are a significant plus.

Why Join Us

This is an opportunity to take meaningful ownership of a growing Salesforce ecosystem within a mission-driven healthcare organization. You'll play a highly visible role supporting and advancing both Marketing Cloud and Health Cloud while partnering closely with leaders across Marketing, CRM, Digital, Operations, and Technology. If you're an experienced Salesforce professional who enjoys solving problems, identifying opportunities, and independently turning business needs into scalable platform solutions, this role offers the opportunity to make an immediate and lasting impact.