Sales Trainer (AZ)

About the role

We're seeking a Sales Trainer to join our Small Business Sales team at NerdWallet. The ideal candidate is passionate about developing people, elevating sales performance, and building a culture of continuous learning.

Responsibilities

• Lead an engaging onboarding program for new Account Executives.
• Deliver ongoing coaching through live call observation, call reviews, role plays, deal strategy sessions, objection-handling exercises, and pitch refinement.
• Maintain a consistent presence on the sales floor, identifying coaching opportunities and providing timely, actionable feedback.
• Reinforce NerdWallet Small Business's Challenger-based and consultative sales methodology throughout every stage of the customer journey.
• Coach representatives on discovery, objection handling, urgency creation, lender positioning, financing education, ROI articulation, follow-up strategy, and closing execution.
• Become a subject matter expert on small business financing, alternative lending solutions, borrower profiles, lender programs, and deal positioning.
• Partner closely with Sales Leadership, Business Development, Product, and Operations to ensure onboarding and coaching remain aligned with business priorities, market trends, and product updates.
• Analyze call recordings, coaching observations, and performance metrics to identify recurring skill gaps and develop targeted coaching plans.
• Create and continuously improve practical enablement materials including playbooks, talk tracks, call examples, role-play scenarios, and job aids.
• Support frontline sales managers by reinforcing coaching best practices and driving consistency across teams.

Qualifications

• 3+ years of experience in sales training, sales enablement, sales coaching, or frontline sales leadership within a fast-paced, quota-driven organization.
• A proven track record of onboarding new sales representatives and improving speed to productivity.
• Experience coaching sales professionals through live observation, call reviews, role plays, and direct feedback.
• A strong understanding of Challenger, consultative, and transactional sales methodologies.
• Excellent communication, facilitation, and relationship-building skills.
• The ability to deliver direct, actionable coaching while building trust and credibility across the sales organization.
• Experience using sales and enablement technologies such as Gong, Salesforce, LMS platforms, or similar tools.
• A data-driven mindset with the ability to connect coaching activities to measurable improvements in sales behaviors and business outcomes.
• Willingness to travel approximately twice per quarter to support in-person onboarding, training, and coaching.