Sales Trainer

The Budd Group delivers facility solutions, raising operational standards for commercial, educational, and industrial environments across the Southeast.

About the Role

We are seeking a high-energy, field-tested Sales Trainer to act as the strategic custodian of our unified selling architecture. This role focuses on developing talent, modeling elite execution, and transforming sales reps into quota-crushing professionals through classroom instruction, field ride-alongs, and targeted coaching.

Responsibilities

• Field & Classroom Coaching:
  • TELL: Deliver engaging classroom instruction on our Integrated Sales Excellence framework, pipeline stages, and exit criteria.
  • SHOW: Demonstrate 3-deep questioning and live 2-minute pitch delivery during field ride-alongs in front of prospective clients.
  • DO: Facilitate interactive role-plays and shadow reps on active field calls, guiding them through conversations from Investigate to Tie-It-Up.
  • REVIEW: Conduct post-call debriefs and milestone check-rides using structured scorecards to certify proficiency before reps handle high-value enterprise accounts.
• Targeted Retraining & Manager Partnership:
  • Partner with Regional Sales Managers to diagnose field skill gaps using the MEDDPICC Deal Health Scorecard.
  • Deploy targeted intervention programs for underperforming reps.
  • Equip managers to reinforce daily coaching during weekly pipeline reviews.
• Asset Architecture & LMS Ownership:
  • Own and transform our corporate LMS into sequential, scannable learning paths aligned with IMPACT stages.
  • Build high-impact training assets, including sector-specific case studies (Education, Manufacturing), local market proof metrics, and objection-handling guides.

Success Metrics

• Contractual Sellers: Achieve full pipeline autonomy within 90 days, secure first sale within 120 days, and stay on track to reach $600,000 sold by Month 9. Training delivered through centralized classroom instruction, regional office sessions, and structured field ride-alongs.
• Transactional Sellers: Reach quote autonomy within 60 days, close first sale within 90 days, and maintain a steady $50,000 monthly run-rate starting in Month 3. Training delivered through agile 1-on-1 coaching, localized workshops, and tactical ride-alongs.

Requirements

• Experience: 3–5+ years of successful B2B sales experience plus 2+ years in an enterprise sales training or enablement capacity. Experience in facility services, property management, or corporate services is a plus.
• Methodology Mastery: Strong competency in value-based proposal writing (Tom Sant) required. Prior expertise or certification in MEDDPICC and IMPACT Selling is highly preferred.
• Instructional Agility: Equally comfortable coaching enterprise contractual sellers through a 12-month RFP committee cycle as sharpening transactional reps for fast, short-cycle closes.
• Leadership Alignment: Philosophical alignment with core sales management literature (e.g., Keith Rosen's Coaching Salespeople into Sales Champions, David Brock's The Sales Manager's Survival Guide, and Jason Jordan's Cracking the Sales Management Code).
• Physical Expectations: Valid driver’s license required for regional travel across NC/SC territories. Ability to travel between regional sites, sit/stand for extended training blocks, and lift up to 35 lbs occasionally.

Benefits

• Direct strategic impact reporting directly to the SVP of Sales.
• Complete ownership over our sales enablement architecture and training content.
• Competitive compensation structure, sales incentives, and robust benefits.

Base locations: Charlotte, NC | Winston-Salem, NC | Greenville, SC. Full-time, exempt position reporting to the SVP of Sales.