Sales Trainee

About the role

This is a training role designed to prepare the Sales Trainee for an Account Sales Manager position. The role supports sales initiatives and provides route coverage for the ASM during vacation, sickness, injury or special projects. The Sales Trainee works with management to maintain customer relationships between sales, merchandising and operations for all large and small format “off premise” stores, servicing customers safely, productively and professionally in compliance with Red Bull executional standards.

Responsibilities

• Support sales initiatives and provide route coverage for the ASM during vacation, sickness, injury or special projects.
• Maintain customer relationships between sales, merchandising and operations for all large and small format “off premise” stores.
• Service customers in a safe, productive and professional manner while adhering to Red Bull executional standards.
• Participate in the training program to prepare for an Account Sales Manager role.
• Learn and apply Red Bull brand fundamentals, product knowledge, and proper rotation to protect the brand.
• Establish and maintain friendly, professional relationships with customers to increase sales.
• Obtain necessary tools (insights, displays, POS, pricing, etc.) to execute daily plans and communicate daily priorities with ASMs/DSMs.
• Train with ASMs on in‑store execution strategies measured by Winning vs Competition (WVC) and Perfect Store Audit (PSA).
• Cover ASM routes as needed and meet daily KPIs focused on sales, distribution, pricing, display, new accounts and merchandising.
• Support the team with audits, blitz, building displays, merchandising and other duties as assigned.

Training

• Upon successful participation in the training program, the ST is eligible to interview for open Account Sales Manager (ASM) roles.
• After completion and certification, if no ASM or other qualified role is available and performance