Sales Support Coordinator

Richards Industrials, founded in 1961, is a leading manufacturer of pressure regulators, control valves, and advanced fluid control solutions. The company is recognized for delivering high-quality products, exceptional service, and fast, reliable lead times. Equilibar, part of the Richards Industrials family, offers patented fluid control technologies enabling high-precision performance in critical applications across semiconductors, pharmaceuticals, and AI-driven systems.

About the role

The Sales Support Coordinator supports Equilibar's sales process by maintaining regular communication with prospective and existing customers throughout the quoting and purchasing process. This role works closely with Applications Engineers to follow up on quotations, track customer opportunities, identify factors affecting purchasing decisions, and ensure customers receive timely information and support. It serves as a primary point of contact for commercial follow-up activities, helping maintain visibility into active opportunities while providing outstanding customer service.

Success in this position requires strong communication skills, organization, persistence, and the ability to manage multiple customer opportunities while maintaining accurate records and consistent follow-up. Performance will be measured by increased quote-to-order conversion, timely follow-up, improved visibility into sales opportunities, and accurate documentation of customer interactions.

Responsibilities

• Follow up with customers on active quotations to determine project status, purchasing decisions, and expected order timing. Maintain regular communication through phone calls and email to keep opportunities active, answer commercial questions, and coordinate additional support as needed.
• Document customer feedback, expected timelines, and agreed-upon next steps within the company's sales tracking system.
• Maintain accurate records for active customer opportunities, including conversations, project status, anticipated purchase dates, and factors affecting decisions.
• Identify stalled opportunities and communicate status updates to Applications Engineers and Sales to determine appropriate follow-up actions.
• Contact inactive customers to understand changes in purchasing activity and identify opportunities for future business.
• Assist in researching companies with applications similar to successful customer projects and support outbound outreach efforts through phone calls, email, and business research to generate new quoting opportunities.
• Maintain organized customer records, follow-up schedules, and activity logs within sales tracking systems. Monitor open quotations and ensure follow-up activities are completed on schedule.

Qualifications

• Associate's degree, Bachelor's degree, or equivalent work experience.
• Experience in inside sales, customer service, sales support, business development, or technical sales support within a business-to-business environment.
• Strong verbal and written communication skills.
• Comfortable making outbound customer phone calls and sending follow-up emails.
• Excellent organizational skills with the ability to manage multiple customer opportunities simultaneously.
• Strong attention to detail and accurate recordkeeping.
• Ability to learn technical products and communicate effectively with customers and internal engineering teams.
• Proficient with Microsoft Office and general business software.
• Experience supporting industrial, manufacturing, or engineered products (preferred).
• Familiarity with customer opportunity tracking software (preferred).
• Experience using LinkedIn or other business research tools (preferred).
• Experience working with OEMs, distributors, or industrial customers (preferred).
• Experience with customer quote follow-up (preferred).

Skills

• Customer-focused and service-oriented.
• Organized and detail-oriented.
• Strong communicator.
• Self-motivated and dependable.
• Curious and eager to learn.
• Persistent with excellent follow-through.
• Positive and professional.
• Adaptable and team-oriented.
• Committed to continuous improvement.

Benefits

• Make a direct impact on customer relationships and business growth.
• Opportunity to learn technical products and work with engineers.
• Exposure to diverse industries and applications.
• Career growth opportunities within a collaborative team environment.