Sales Strategy Senior Director

About the role

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Responsibilities

• Define and drive the go-to-market strategy for Agentforce Workflow Automation — including market segmentation, buyer entry points, coverage model, and vertical prioritization — with a clear-eyed view of what it takes to sell enterprise operational transformation rather than a traditional software product.
• Partner with Sales, Product, and Marketing leadership to architect territory strategy, capacity models, and performance targets across the sales organization.
• Identify areas of strategic weakness and develop focused, actionable plans to address them — moving quickly and decisively as an independent force in a high-performing environment.
• Conduct rigorous market analysis including TAM/SAM/SOM sizing, competitive positioning, whitespace and propensity-to-buy assessment, and ICP definition for enterprise operational and supply chain buyers — in deep partnership with Product Marketing.
• Define the KPI framework and forecasting methodology that give leadership an accurate, real-time view of business performance — partnering with Finance and Operations on cadence and accountability.
• Develop and deliver executive presentations for the CRO, division leadership, and Salesforce C-suite including Board readouts, QBR packages, and strategic planning materials.
• Serve as Chief of Staff to the CRO — acting as an executive proxy in cross-functional forums and ensuring strategic priorities are translated into operational plans with clear ownership and accountability across matrixed teams.
• Partner across Finance, Product, Marketing, and Customer Success to align on revenue priorities, inform investment decisions, and drive the divisional operating rhythm.
• Advise the CRO on optimal organizational mechanics and strategic scaling opportunities as the division expands.

Requirements

• 10+ years in sales strategy, GTM strategy, or go-to-market execution within enterprise SaaS or high-growth technology.
• Deep expertise in enterprise business transformation — understanding what it takes for large organizations to change how they operate and how to build commercial strategies around that reality.
• Proven track record of architecting GTM strategies for new products or market motions, including coverage models and incentive frameworks that translate corporate strategy into field execution.
• Masterful strategic and quantitative thinker — able to independently synthesize complex market and business data into crisp, actionable recommendations for senior leadership.
• Exceptional executive communication and storytelling skills, with extensive experience presenting directly to C-suite and Board-level audiences.
• Expertise navigating and influencing a highly matrixed organization without direct authority, establishing credibility with cross-functional peers in Finance, Product, Marketing, and CS.
• Collaborative and low-ego, with the executive presence, autonomy, and judgment to act decisively on behalf of senior leadership.

Preferred Qualifications

• Experience operating as a high-impact Principal, Advisor, or Individual Contributor advising VP+ executives in a tier-one tech environment or elite management consultancy.
• Background in supply chain, manufacturing, logistics, or adjacent operational technology.
• Familiarity with Salesforce products including Agentforce, Sales Cloud, and Tableau.