Sales - SpringRidge

About the role

This position partners with the Sales Director to increase occupancy by building trust with prospects and showcasing how life in the community can enhance wellbeing. Responsibilities include personalized tours, strategic follow-up, home visits, and events, in collaboration with the community team to deliver an exceptional experience.

Responsibilities

• Lead Generation & Follow-Up: Respond to all inbound inquiries (phone, email, web) within two hours; proactively generate and cultivate leads through a minimum of three home visits per week; execute time-sensitive follow-up using CRM tools, maintaining at least 15 prospect connections daily; send a minimum of five personalized videos weekly via the OneDay platform.
• Tours: Schedule and lead in-person community tours aligned with weekly move-in goals; customize each tour using the company's Tour Planning in collaboration with department heads during stand-up meetings; incorporate a personalized "One Extra" that reflects the prospect's interest.
• Sales Strategy & Reporting: Drive occupancy and revenue goals through strategic sales planning with the Sales Director, execution, and analysis of Yardi reports; monitor key performance metrics in the CRM, including lead conversion, speed-to-lead, and activity dashboards; participate in weekly meetings with the Executive Director and Sales department.
• Sales Expectations: Achieve four monthly move-ins (one per week) or meet net occupancy goals for the assigned community; conduct three home visits weekly and maintain a minimum of 15 daily prospect connections; send five personalized OneDay videos each week; maintain a minimum 50% inquiry-to-visit and 25% visit-to-move-in conversion rate.

Requirements

• Minimum of two years of college.
• Prior experience in sales, leasing, or community relations required.