Sales & Outreach Marketing Consultant - Album Quail Springs

Job Description

This role supports the growth and visibility of our active adult apartment communities through strategic marketing and outreach efforts. The role collaborates with internal teams and community partners to promote brand awareness, attract prospective residents aged 55+, and contribute to leasing and retention goals.

Responsibilities

• Develop and implement marketing strategies tailored to the 55+ active adult demographic to drive community engagement and leasing success.
• Aid in lead generation and research potential residents, referral sources, and local partnerships.
• Collaborate with leasing and property management teams to ensure consistent and compelling messaging.
• Represent the community at events, open houses, and local gatherings to generate excitement and interest.
• Build and nurture relationships with prospective residents, families, senior organizations, and local influencers.
• Leverage marketing channels such as social media, email, newsletters, and community events to reach target audiences.
• Conduct market research to stay current on trends in active adult living and inform marketing efforts.
• Assist in the design and distribution of marketing materials (flyers, brochures, presentations) aligned with brand standards.
• Track and report on the success of marketing and outreach efforts with regular updates to leadership.
• Attend community and industry events to increase brand visibility and referral partnerships.
• Serve as a brand ambassador by reflecting the values and lifestyle of the community.
• Provide on-site support as needed for leasing activities, resident events, and retention programs.

Qualifications

While not specified, candidates should have a strong background in marketing, preferably with experience in targeting the 55+ demographic. Strong interpersonal and communication skills are essential, along with the ability to work effectively with diverse stakeholders.

Skills

• Strong marketing and communication skills
• Experience working with the 55+ demographic
• Ability to build and maintain relationships
• Proficiency in digital marketing tools and platforms
• Event planning and coordination skills

Benefits

• Competitive Medical, Dental, Vision, and Disability & Life insurance benefits
• Generous Paid Time Off
• Employee Assistance Program
• Charitable giving program and benefits