Sales & Marketing Manager - Richmond Metro Area

Key Responsibilities

• Lead, coach, mentor, and develop the Sales Agents and in-house Design team
• Meet or exceed company sales quotas for new construction homes while maintaining target profit margins
• Track sales velocity, market trends, competitor pricing, sales comps, incentives, and community performance
• Recommend pricing adjustments, incentive strategies, design changes, and sales tactics based on data and market conditions
• Ensure community listings are accurate, current, and regularly audited
• Strategically plan inventory/spec home builds and option selections at least 3 months in advance
• Oversee CRM usage for sales tracking, customer communication, reporting, and actionable insights
• Design and lead sales training workshops and developmental programs
• Support contract negotiations, closings, and high-level customer concerns
• Shop competitors and audit the internal sales process to identify improvement opportunities
• Develop and oversee the company's marketing strategy and ensure it supports sales goals
• Manage and advise third-party marketing partners on SEO, PPC, email marketing, content, social media, and website updates
• Plan and support community launches, promotional events, realtor relationships, broker relationships, and HBAR involvement
• Partner with design to ensure homes, selections, and offerings align with customer expectations and market demand

Qualifications

• Minimum 3-5 years of new home sales management experience required
• Extensive sales and marketing leadership experience within homebuilding, new construction, or real estate
• Strong ability to coach, train, motivate, and hold a team accountable
• Highly motivated, goal-oriented, and able to execute without being micromanaged
• Strong analytical ability to track KPIs, understand market data, and adjust tactics quickly
• Experience managing multidisciplinary teams and cross-functional projects
• Proficiency with CRM systems, MLS platforms, and digital marketing concepts
• HubSpot CRM and Mark Systems experience preferred but not required
• Excellent verbal and written communication skills
• Adaptable, proactive, professional, ethical, and willing to evolve as the role and company grow

Pay and Benefits

• Full-time, W-2 position.
• Base salary $120,000 per year + bonus opportunity
• Typical total earnings $120,000 -$150,000 /year, depending on performance
• Cell phone benefit
• Health insurance
• Dental insurance
• Retirement plan with company contribution

Why Vertical Builders

• This role gives you the opportunity to shape the sales strategy, elevate the client experience, mentor a strong team, and directly influence how the company grows
• You will work in a culture that values proactive leadership, accountability, teamwork, and continuous improvement--not ego or micromanagement
• If you are an experienced new home sales leader who loves coaching people, reading the market, and building systems that drive results, this is a chance to make a meaningful impact with a builder on the rise

About the Role

• Vertical Builders is a growing semi-custom homebuilder serving the Richmond Metro area and surrounding Central Virginia communities
• We build high-quality homes with a focus on strong processes, beautiful design, transparent communication, and an exceptional client journey
• The team is collaborative, hardworking, accountable, and committed to becoming Central Virginia's preferred builder while remaining a great place to work

Skills

• Proactive leadership
• Teamwork
• Continuous improvement

Benefits

• Equal Opportunity Employer