Sales & Marketing Manager, HBR Press
About the role
The Sales & Marketing Manager will lead title and brand marketing for HBR Press books, focusing on strategies that drive revenue, visibility, and brand awareness. This role connects marketing, sales, and publicity to ensure each book is positioned clearly and reaches the right audiences, across channels, to maximize book sales.
Responsibilities
- Title Marketing - Lead and execute marketing plans for individual titles, from preorder through launch and beyond, to drive sales across formats and channels.
- Identify High-Performing Backlist Titles - Develop targeted plans to increase visibility, discovery, and ongoing sales of backlist titles.
- Maintain Product Pages - Work closely with sales and distribution teams to align marketing efforts with sales priorities, seasonal opportunities, and key retail moments.
- Messaging & Channel Marketing - Translate each book's core ideas into clear, compelling messaging that drives awareness, consideration, and purchase. Develop and execute marketing strategies across HBR-owned channels and external platforms.
- Publicity & Media Relations - Coordinate external publicity firms on a title-by-title basis. Assist with publicity efforts by coordinating galley and review copy distribution, sharing media updates with sales teams, and communicating seasonally with key media contacts about the Press list.
- Brand & Retail Presence - Develop and manage branded storefronts and collections that elevate the HBR Press brand and drive discoverability. Partner with internal and external stakeholders to explore new retail and merchandising opportunities that support Press growth.
Requirements
- 3+ Years Experience - Strong understanding of marketing strategies that support revenue growth, including e-commerce, retail merchandising, and demand generation.
- Experience Creating Marketing Assets - Ability to develop clear, persuasive messaging that connects ideas to customer needs.
- Team Collaboration - Comfortable working across teams, including sales, publicity, editorial, and external partners.
- Organizational Skills - Highly organized, detail-oriented, and able to manage multiple titles and timelines at once.
Qualifications
- Book Publishing Experience - Additional experience in book publishing, media, or a content-focused organization is preferred.
Skills
- Strategic Thinking - Ability to translate strong ideas and positioning into demand and measurable sales results.
- Collaboration - Strong interpersonal and teamwork skills.
- Attention to Detail - Ability to manage multiple titles and timelines at once.
Benefits
As a mission-driven global company, Harvard Business Publishing offers a competitive compensation and benefits package, including meaningful programs focused on career development and employee wellness, such as education reimbursement and early-release Summer Fridays!
Pay
The anticipated compensation range for this role is $70,000–$75,000, dependent on experience and qualifications. Actual salary will be set based upon a range of factors, including external benchmark market data, individual knowledge, skills, experience, location and internal equity.
Schedule
This position follows a hybrid schedule, with an expectation to work onsite once per week on Wednesdays.