Sales Marketing Manager

Key Responsibilities

• Develop and execute the company’s U.S. go-to-market and commercialization strategy
• Define customer segmentation, brand positioning, and key messaging
• Establish performance metrics, reporting dashboards, and growth targets across all sales channels
• Partner with leadership on annual forecasting, budgeting, and strategic planning initiatives
• Manage and optimize Amazon Seller Central operations, including: PPC campaigns, listing optimization, A+ content, Brand Registry, ratings/review strategy
• Oversee the company’s DTC e-commerce platform (Shopify or similar)
• Lead digital acquisition initiatives across Meta, Google, TikTok, and other paid media channels
• Drive conversion rate optimization, email marketing automation, and retention strategies
• Build and manage influencer, affiliate, and partnership marketing programs within the wellness space
• Identify and secure new retail partnerships across natural, specialty, and mass retail channels
• Manage relationships with brokers, distributors, and retail partners
• Negotiate pricing, promotional activity, and placement opportunities with retail buyers
• Collaborate with creative and cross-functional partners to develop marketing collateral, packaging copy, and digital assets
• Ensure all marketing materials comply with FDA and FTC regulations related to dietary supplements
• Support PR, content marketing, and community engagement initiatives to increase brand visibility and consumer awareness

Qualifications

• 5+ years of experience in sales, marketing, or commercial management within the dietary supplement, nutraceutical, wellness, natural products, or CPG industry
• Proven experience managing Amazon Seller Central for a consumer brand
• Strong background in DTC e-commerce and digital performance marketing
• Experience securing and managing retail distribution partnerships
• Working knowledge of FDA/FTC marketing and labeling regulations for supplements or wellness products
• Experience developing and managing marketing budgets and performance metrics
• Entrepreneurial mindset with the ability to build processes and strategies in a fast-paced environment
• Strong analytical and data-driven decision-making skills
• Excellent communication, negotiation, and relationship management abilities
• Ability to manage multiple priorities independently with minimal oversight
• Existing relationships within natural products retail, brokers, or wellness distribution channels are highly desirable

Pay

Base salary $150,000-$170,000 plus bonus

Schedule

This is a Remote position based in New York/ Northeast USA