Sales Marketing Manager

Our marketing team is a high-performing, collaborative group that thrives on partnership, innovation, and shared success. We work closely across functions, bringing together diverse perspectives to solve challenges, execute impactful campaigns, and drive meaningful business results. The team is close-knit, supportive, and genuinely invested in one another's growth, creating an environment where ideas are valued and contributions make a real difference.

About the role

The Sales Marketing Manager is responsible for the day-to-day execution of integrated demand generation campaigns that support pipeline growth for the company’s sponsorship, exhibitor, and marketing services sales teams. This role plays a critical part in supporting revenue generation by executing targeted, data-driven marketing programs designed to engage prospective clients and generate qualified leads. Reporting to the Senior Director, Global Audience Marketing & Marketing Operations, this role works closely with sales, marketing operations, and content teams to ensure campaigns are launched on time, optimized for performance, and aligned with overall commercial objectives.

The Sales Marketing Manager executes demand generation efforts to support revenue growth across two key areas: event sponsorships/exhibitors and marketing services (including lead generation programs, webinars, and custom content solutions). This role is highly execution-focused, requiring strong project management skills, attention to detail, and the ability to manage multiple priorities simultaneously. Success in this role will be defined by the ability to execute campaigns effectively, contribute to pipeline generation goals, and support sales growth across multiple business lines.

Responsibilities

• Execute integrated demand generation campaigns across email, webinars, content marketing, paid media, and digital channels to generate leads and pipeline for event sponsorship, exhibitor sales, and marketing services offerings.
• Own the day-to-day execution of marketing plans, including campaign setup, scheduling, QA, deployment, reporting, and ongoing optimization.
• Leverage marketing automation platforms (e.g., Salesforce, Pardot, HubSpot, Sailthru) and AI-powered tools (e.g., Copilot, ChatGPT, Claude) to:
  • Build, segment, and manage target prospect lists
  • Personalize campaign messaging at scale
  • Automate workflows and nurture campaigns
  • Improve targeting and campaign effectiveness through data analysis and optimization
• Write and optimize compelling, conversion-focused copy for email campaigns, nurture flows, webinar promotions, digital advertising, and sales enablement collateral.
• Monitor campaign performance against KPIs, providing regular updates and insights to leadership and sales stakeholders.
• Make data-driven recommendations to improve lead quality, engagement, and conversion rates.
• Partner closely with sponsorship, exhibitor, and marketing services sales teams to align marketing campaigns with pipeline priorities, target accounts, and revenue goals.
• Support Account-Based Marketing (ABM) initiatives focused on high-value accounts and strategic prospects.
• Coordinate with design and content teams to develop and deploy campaign assets, including emails, landing pages, webinar materials, digital ads, and promotional content.
• Collaborate cross-functionally with Sales, Product Marketing, Content, and Marketing Operations teams to ensure alignment across messaging, timelines, campaign execution, and reporting.

How success is measured

• Contribution to marketing-generated pipeline and lead goals
• Timely and accurate execution of marketing campaigns
• Campaign performance metrics (conversion rates, engagement, lead quality)
• Effective use of marketing automation and AI tools to improve campaign performance
• Quality and impact of marketing copy and promotional content
• Ability to manage multiple campaigns and deadlines effectively
• Responsiveness to performance data and campaign optimization opportunities
• Strong collaboration and alignment with sales teams

Requirements

• 3–5 years of experience in B2B marketing, demand generation, or sales marketing
• Proven track record of generating leads and pipeline for sales teams
• Experience supporting sales for events, sponsorships, or marketing services (highly preferred)
• Experience managing integrated, multi-channel campaigns
• Familiarity with lead lifecycle management and funnel optimization
• Experience working in a fast-paced, revenue-driven environment
• Hands-on experience with CRM and marketing automation platforms (e.g., Salesforce, Pardot, HubSpot, Sailthru)
• Experience leveraging AI-based marketing tools (e.g., Copilot, ChatGPT, Claude) for content generation, segmentation, personalization, and campaign optimization
• Familiarity with digital marketing channels including email, webinars, paid media, and content marketing

Skills

• Strong project management and organizational skills
• High attention to detail with a focus on execution excellence
• Ability to manage multiple priorities in a fast-paced environment
• Data-driven mindset with the ability to interpret campaign and pipeline metrics
• Strong copywriting and messaging skills with a focus on conversion and engagement
• Collaborative approach to working across teams
• Ability to QA campaigns and ensure accuracy across all deliverables
• Understanding of audience targeting, lead management, and campaign workflows
• Ability to test, learn, and optimize marketing approaches using data and technology
• Strong understanding of how messaging and content impact lead generation performance
• Comfortable adopting new tools and technologies to improve marketing outcomes

About the company

Centellic stands at the center of the markets it serves, empowering organizations with indispensable data and insight to make critical decisions on growth, risk, and opportunity. Through proprietary data, deep market expertise, and AI-enabled technology, our platforms are embedded in client workflows. That capability is underpinned by our events, which bring the market together to share perspective and deepen understanding of the issues shaping each sector. Together, they give organizations earlier visibility of emerging trends, and the clarity and confidence to act when decisions matter.

At Centellic, we’re a global intelligence and information services business, setting the standard for how critical business decisions are made. Our people are at the heart of that work, bringing curiosity and high standards to everything they do. Those who thrive here take ownership, care deeply about their work, and are committed to excellence. Standards are high because our people set them that way. While we have decades of expertise, we are still growing, pushing, and building something extraordinary. Centellic’s advantage is our people and the culture we’ve created together—an environment where individuality is encouraged, relationships are genuine, and there’s a strong sense of purpose in what we’re building.

Benefits

• 15 vacation days, 12 company holidays, three personal days, one day to volunteer, and a birthday day off each year
• Choice of three Cigna health insurance plans, two dental plans, and vision coverage
• Health Savings Accounts (HSA) and Flex Spending Accounts (FSA)
• Comprehensive wellness program
• Employer-paid life insurance
• Employer-paid short-term and long-term disability insurance
• Accident and critical illness insurance
• 401K and Roth retirement savings plans with employer matching
• Employee Referral Awards
• Tuition reimbursement after 1 year of service
• Commuter Benefits

Compensation: $60,000 - $62,500 / year

Location: US Remote

The company is committed to accommodating people with disabilities. If you require any reasonable accommodations, please let us know as part of your application.