Sales & Marketing Manager
About the role
We are seeking a Sales & Marketing Manager to be the commercial and marketing lead for our Walmart intimate apparel business. Based in our New York office this is a hybrid sales-assistant and marketing-ownership seat: partnering closely with the Director of Merchandising and Sales, the Walmart Merchant team, and internal Design, Product Development, and CPFR partners to bring assortments, line reviews, seasonal launches, and in-store and digital marketing programs to life — while owning day-to-day marketing execution across Walmart, Motherhood, Kindly, NOBO, Joyspun, and Gelmart’s private and own brands. This role owns marketing requests, sample coordination, packaging and imagery, item setup and PDP content, product-review programs, sustainability certifications, and packaging/trims/costing conversations with Walmart — and represents the brand voice in-market. The right candidate is equally comfortable in a Walmart merchant meeting, a Retail Link deep-dive, a photo studio, a packaging cost review, and a marketing brief. A strong storyteller who lets the numbers lead, with real ownership of the brand on the shelf and on the site.
Responsibilities
- Support preparation for customer meetings, joint business plans, monthly business reviews, and modular resets.
- Own the day-to-day flow of merchant requests: sample coordination, pricing responses, item setup follow-through, and post-meeting recap and action tracking.
- Own intake, prioritization, and delivery of all