Sales & Marketing Manager

About the role

We're looking for a Sales & Marketing Manager to own both sides of our commercial engine: leading a small team of sales representatives and driving the marketing initiatives that fill their pipeline. This is a hands-on, player-coach role. You'll set the strategy, then roll up your sleeves to execute it - coaching reps in the field one week, launching a campaign or working a tradeshow booth the next.

It's a strong fit for someone who has spent roughly five years in sales and marketing, understands how personalized medicine gets sold to clinicians and pharmacies, and wants a role with real ownership and visible impact on company growth.

Responsibilities

• Sales Leadership: Manage, coach, and develop a small team of sales representatives, holding regular one-on-ones, pipeline reviews, and ride-alongs.
• Set individual and team quotas, forecast accurately, and report performance against targets to leadership
• Build and refine the sales process - territory planning, prospecting cadence, discovery, objection handling, and close
• Carry a personal book of strategic accounts and participate directly in high-value deals
• Own CRM hygiene and reporting so pipeline data is trustworthy and actionable
• Marketing: Own and execute the company's marketing plan across digital, content, email, events, and print collateral
• Develop positioning and messaging that translates pharmacogenomic science into clear clinical and business value for prescribers, pharmacies, and clinics
• Build sales enablement materials: decks, one-pagers, case studies, competitive comparisons, and objection-handling guides
• Manage demand generation programs and track performance from lead through closed revenue
• Coordinate outside vendors, agencies, and freelancers as needed
• Ensure all promotional material meets regulatory, legal, and compliance review requirements
• Events & Tradeshows: Select, plan, and staff several industry conferences and tradeshows per year
• Manage booth logistics, pre-show outreach, on-site lead capture, and post-show follow-up
• Measure event ROI and refine the event calendar accordingly
• Cross-Functional: Partner closely with operations, laboratory, and customer support teams to align commercial promises with delivery
• Bring market and competitive intelligence back to leadership to inform pricing, product, and go-to-market decisions

Qualifications

Basic Qualifications Required:

• Approximately 5 years of combined sales and marketing experience, with a track record of hitting or exceeding targets
• Experience leading, coaching, or mentoring sales representatives (formal management experience preferred; strong team-lead experience considered)
• Demonstrated ability to build and execute marketing programs, not just manage them
• Comfort selling into healthcare providers, pharmacies, or clinics
• Excellent written and verbal communication skills, including presenting to clinical audiences
• Proficiency with CRM and marketing automation tools (e.g., Salesforce or HubSpot)
• Willingness to travel approximately 20-30%, including multi-day tradeshows
• Bachelor's degree or equivalent practical experience

Preferred:

• Familiarity with the personalized medicine, pharmacogenomics, or diagnostics sector
• Experience with a nutraceutical or dietary supplement company
• Experience with a pharmacy, compounding pharmacy, or pharmaceutical company
• Understanding of the regulatory and reimbursement landscape for laboratory or diagnostic services
• Existing relationships within the pharmacy or integrative/functional medicine community