Sales & Marketing Manager

About the job

We're looking for a Sales & Marketing Manager to own both sides of our commercial engine: leading a small team of sales representatives and driving the marketing initiatives that fill their pipeline. This is a hands-on, player-coach role. You'll set the strategy, then roll up your sleeves to execute it — coaching reps in the field one week, launching a campaign or working a tradeshow booth the next. It's a strong fit for someone who has spent roughly five years in sales and marketing, understands how personalized medicine gets sold to clinicians and pharmacies, and wants a role with real ownership and visible impact on company growth.

Key Responsibilities

• Sales Leadership:
  • Manage, coach, and develop a small team of sales representatives, holding regular one-on-ones, pipeline reviews, and ride-alongs.
  • Set individual and team quotas, forecast accurately, and report performance against targets to leadership.
  • Build and refine the sales process — territory planning, prospecting cadence, discovery, objection handling, and close.
  • Carry a personal book of strategic accounts and participate directly in high-value deals.
  • Own CRM hygiene and reporting so pipeline data is trustworthy and actionable.
• Marketing:
  • Own and execute the company's marketing plan across digital, content, email, events, and print collateral.
  • Develop positioning and messaging that translates pharmacogenomic science into clear clinical and business value for prescribers, pharmacies, and clinics.
  • Build sales enablement materials: decks, one-pagers, case studies, competitive comparisons, and objection-handling guides.
  • Manage demand generation programs and track performance from lead through closed revenue.
  • Coordinate outside vendors, agencies, and freelancers as needed.
  • Ensure all promotional material meets regulatory, legal, and compliance review requirements.
• Events & Tradeshows:
  • Select, plan, and staff several industry conferences and tradeshows per year.
  • Manage booth logistics, pre-show outreach, on-site lead capture, and post-show follow-up.
  • Measure event ROI and refine the event calendar accordingly.
• Cross-Functional:
  • Partner closely with operations, laboratory, and customer support teams to align commercial promises with delivery.
  • Bring market and competitive intelligence back to leadership to inform pricing, product, and go-to-market decisions.

Basic Qualifications

• Approximately 5 years of combined sales and marketing experience, with a track record of hitting or exceeding targets.
• Experience leading, coaching, or mentoring sales representatives (formal management experience preferred; strong team-lead experience considered).
• Demonstrated ability to build and execute marketing programs, not just manage them.
• Comfort selling into healthcare providers, pharmacies, or clinics.
• Excellent written and verbal communication skills, including presenting to clinical audiences.
• Proficiency with CRM and marketing automation tools (e.g., Salesforce or HubSpot).
• Willingness to travel approximately 20–30%, including multi-day tradeshows.
• Bachelor's degree or equivalent practical experience.

Preferred Qualifications

• Familiarity with the personalized medicine, pharmacogenomics, or diagnostics sector.
• Experience with a nutraceutical or dietary supplement company.
• Experience with a pharmacy, compounding pharmacy, or pharmaceutical company.
• Understanding of the regulatory and reimbursement landscape for laboratory or diagnostic services.
• Existing relationships within the pharmacy or integrative/functional medicine community.