Sales Marketing - HubSpot Specialist

Net Friends is seeking a detail-oriented, analytical Sales Marketing - HubSpot Specialist to join our team in Durham, NC. This role supports sales and marketing operations by maintaining our CRM, managing proposal workflows, supporting procurement, and improving systems that drive business growth.

About the role

This fully on-site position at our Durham headquarters requires daily in-office collaboration, Monday through Friday. The role focuses on three primary areas:

• 50% HubSpot administration, PandaDoc management, and sales/customer reporting
• 25% procurement and proposal support
• 25% sales operations projects, automation initiatives, and process improvement

We’re looking for a teammate who thrives on bringing order to complex systems and making work easier for others. You’ll collaborate with sales, marketing, finance, and operations teams to improve processes, maintain accurate customer data, and support essential business tools.

Responsibilities

• Administer and continually improve our HubSpot CRM environment
• Maintain CRM data integrity through ongoing auditing, cleanup, and quality assurance
• Build and maintain workflows, automations, dashboards, reports, forms, landing pages, and email templates
• Administer PandaDoc templates, workflows, and HubSpot integrations
• Prepare and support customer proposals and procurement requests
• Generate sales, customer, and operational reports for leadership and the sales team
• Coordinate with sales and marketing to support campaigns and customer communications
• Identify opportunities to automate manual processes using HubSpot, AI tools, and integrated business systems
• Troubleshoot CRM issues and recommend system improvements
• Document processes and maintain operational standards across sales systems
• Support additional sales operations initiatives as business priorities evolve

Requirements

• Strong experience administering HubSpot CRM
• Experience building workflows, reports, dashboards, automations, and customer journeys within HubSpot
• Experience with PandaDoc or similar proposal management software strongly preferred
• Experience using AI tools to improve business workflows, content creation, reporting, or operational efficiency strongly preferred
• Strong Microsoft 365 proficiency, including Outlook and Excel
• Experience with CRM integrations and data management best practices
• Ability to analyze data and present meaningful reporting
• Strong troubleshooting and problem-solving skills

Qualifications

• Excellent organizational skills with exceptional attention to detail
• Strong written and verbal communication skills
• Ability to manage multiple projects while meeting deadlines
• Professional, collaborative, and customer-focused approach
• Ability to work independently while partnering effectively across departments
• Continuous improvement mindset with a passion for automation and operational excellence
• Willingness to learn new technologies and adapt to changing business needs

Education and Experience

• Four-year degree preferred, but not required
• Professional experience administering HubSpot CRM is required
• HubSpot Academy certifications are a plus
• Experience with PandaDoc or similar proposal software strongly preferred
• Experience supporting sales operations, CRM administration, procurement, or business operations preferred
• Experience with Microsoft Office and Microsoft 365 collaboration tools

Pay

Annual salary range: $40,000–$60,000.

Benefits

• Company-paid health, dental, vision, disability, life, and AD&D insurance for employees, with additional health plan options available
• 401(k) plan with employer match
• Monthly phone and internet stipend
• Up to three weeks of flexible Paid Time Off (PTO) during your first year, increasing to four weeks after your first anniversary
• Five days of Paid Sick Leave (PSL) annually
• Eight paid holidays
• Professional development resources