Jobs · Marketing · Pennsylvania

Sales Marketing Executive

WPHL-TV · Philadelphia, PA · 2 wk ago
MarketingFull-time

Sales & Revenue Strategy

  • Develop strategic account plans aligned with client goals to drive long-term growth
  • Identify and pursue new business opportunities across existing accounts and emerging verticals
  • Support revenue forecasting, pipeline management, and achievement of sales targets

Client Solutions & Presentations

  • Create compelling sponsorships, proposals, and integrated marketing campaigns
  • Collaborate with Sales teams on client presentations and attend key sales meetings
  • Assist in developing pricing strategies and customized commercial pitches

Cross-Functional Collaboration

  • Partner with Sales, Creative, News, Product, Analytics, and Operations teams to deliver cohesive, high-impact campaigns
  • Lead development and execution of cross-platform opportunities across broadcast and digital channels
  • Ensure seamless campaign execution and implementation

Market Intelligence & Innovation

  • Conduct market research to identify trends, competitive insights, and new opportunities
  • Contribute to station-wide advertising strategies and Nexstar initiatives
  • Advocate for client needs and provide feedback to enhance products and offerings

Qualifications

  • Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
  • Excellent communication and presentation skills with the ability to engage stakeholders at all levels
  • Strategic thinker with a proactive, solutions-oriented mindset
  • High attention to detail and ability to execute independently
  • Professional presence and strong client-facing skills
  • Collaborative team player who can also work effectively autonomously

Technical Skills

  • Proficiency in PowerPoint (required)
  • Working knowledge of Excel and Google Docs
  • Experience with tools such as WideOrbit, Nielsen, Comscore, Kantar, AdViews, and Google Analytics (plus)

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