Sales Marketing Executive
WPHL-TV · Philadelphia, PA · 2 wk ago
MarketingFull-time
Sales & Revenue Strategy
- Develop strategic account plans aligned with client goals to drive long-term growth
- Identify and pursue new business opportunities across existing accounts and emerging verticals
- Support revenue forecasting, pipeline management, and achievement of sales targets
Client Solutions & Presentations
- Create compelling sponsorships, proposals, and integrated marketing campaigns
- Collaborate with Sales teams on client presentations and attend key sales meetings
- Assist in developing pricing strategies and customized commercial pitches
Cross-Functional Collaboration
- Partner with Sales, Creative, News, Product, Analytics, and Operations teams to deliver cohesive, high-impact campaigns
- Lead development and execution of cross-platform opportunities across broadcast and digital channels
- Ensure seamless campaign execution and implementation
Market Intelligence & Innovation
- Conduct market research to identify trends, competitive insights, and new opportunities
- Contribute to station-wide advertising strategies and Nexstar initiatives
- Advocate for client needs and provide feedback to enhance products and offerings
Qualifications
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
- Excellent communication and presentation skills with the ability to engage stakeholders at all levels
- Strategic thinker with a proactive, solutions-oriented mindset
- High attention to detail and ability to execute independently
- Professional presence and strong client-facing skills
- Collaborative team player who can also work effectively autonomously
Technical Skills
- Proficiency in PowerPoint (required)
- Working knowledge of Excel and Google Docs
- Experience with tools such as WideOrbit, Nielsen, Comscore, Kantar, AdViews, and Google Analytics (plus)