Sales & Marketing Director
Bickford Senior Living · Lansing, MI · Yesterday
On-siteBusiness DevelopmentFull-time
Join our team as a Family Advocate, the sales leader driving occupancy and revenue at a Bickford Branch. This role combines sales leadership with deep empathy and compassion for seniors and their families navigating the aging process.
Responsibilities
- Conduct exceptional, highly personalized tours and unique lead follow-ups for prospective residents and family.
- Manage the customer relations management tool (CRM) to ensure follow-up is documented and organized.
- Train Branch staff in phone and tour hospitality.
- Oversee the move-in process to ensure a smooth transition for residents and their families.
- Build relationships with community professionals to maximize referred leads.
- Ensure the Branch is appropriately staged to maximize the customer’s experience.
- Facilitate weekly and quarterly goal-setting meetings with the Branch Leadership team.
Qualifications
- High-school diploma or GED required; Bachelor’s degree in sales or marketing preferred.
- Experience in senior housing sales leadership is preferred but not required.
- Proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel), with the ability to learn new applications.
- Strong written and verbal communication skills.
- Competent in organizational and time management skills.
- Demonstrates good judgment, problem-solving, and decision-making skills.
- Valid driver’s license and a driving record consistent with Bickford’s insurance carrier guidelines.
Benefits
- Full-time employees are eligible for medical, dental, vision, and voluntary products.
- Bonus opportunities available.
- Part-time employees (29 or fewer hours per week) are eligible for Voluntary Life and Voluntary Short-Term Disability.
- Benefits start the 1st of the month following 30 days of employment.
- Prescription savings plans.
- All employees are eligible for 401(k) with employer match.
- Pay available daily.
- Bonus eligible.
About Bickford Senior Living
Bickford Senior Living is a community of caregivers dedicated to enriching our residents' happiness. Founded in 1991 in Olathe, Kansas, by the Eby Family, Bickford honors its roots with a family environment that has grown to over 50 locations in 7 states. We are passionate about our mission to champion quality of life for all seniors and offer best-in-class leadership development programs to help team members achieve their career goals.