Sales & Marketing Director

Responsibilities

• Conduct exceptional, highly personalized tours and unique lead follow-ups to prospective residents and family.
• Manages the customer relations management tool (CRM) to ensure follow-up is documented and organized.
• Ensures Branch staff are appropriately trained to engage in phone and tour hospitality.
• Helps to manage the move-in process to ensure a smooth transition for residents and their families into the Branch.
• Identifies and builds relationships with community professionals to maximize referred leads.
• Sure Branch is appropriately staged to maximize the customer’s experience.
• Sure weekly and quarterly goal-setting meetings are completed with members of the Branch Leadership team.

Qualifications

• A high-school diploma or GED is required.
• A bachelor’s degree in sales or marketing is preferred, but not required.
• Experience in senior housing sales leadership is preferred but not required.
• Proficiency in computer skills, including Microsoft Office (Windows, Outlook, Excel), is required.
• The ability to learn new applications is necessary.
• Effective written and verbal communication skills are essential.
• Good organizational and time management skills are required.
• Good judgment, problem-solving, and decision-making skills are important.
• A valid driver’s license and a driving record consistent with Bickford’s insurance carrier guidelines are required.

About Bickford Senior Living

Bickford Senior Living is a community of caregivers dedicated to enriching the lives of seniors. Founded in 1991 by the Eby Family, Bickford has grown to serve over 50 locations across 7 states. The company prides itself on its family-like environment and commitment to providing high-quality care and a personal touch to its residents. At Bickford, team members can find opportunities to make a difference, be part of a supportive community, and ignite their potential.