Sales & Marketing Coordinator
Urban Air Adventure Parks · Glen Allen, VA · 2 mo ago
Marketing$17–$24/hrFull-time
Sales Responsibilities
- Proactively visit and build relationships with potential clients at their locations, including:
- Schools and daycares
- Churches and community organizations
- Kids gyms and activity centers
- Youth sports leagues and teams
- Corporate offices and local businesses
- Identify and develop new opportunities for field trips, group events, fundraisers, team parties, and corporate events.
- Represent the park in the community to generate new business and partnership opportunities.
Lead Management & Conversion
- Track, manage, and follow up on all new leads from initial contact through closing.
- Maintain accurate records of outreach activity, pipeline status, and conversion results.
- Respond promptly to inquiries and ensure consistent follow-up to maximize bookings.
- Meet or exceed assigned sales targets for group events and partnerships.
Event Coordination & Internal Collaboration
- Coordinate new group events with the park’s internal operations team to ensure smooth execution.
- Communicate client expectations, event details, and special requests to appropriate departments.
- Provide day-to-day follow-up with clients and internal teams to ensure a positive experience and repeat business.
Marketing & Promotions
- Aid in planning and executing monthly marketing campaigns to grow admissions, memberships, and events bookings.
- Coordinate in-park promotions, seasonal events, and limited-time offers.
- Support the creation and coordinate distribution of flyers, posters, and local advertising materials.
- Track and report results of promotions and marketing initiatives.
Community Outreach & Partnerships
- Build relationships with schools, daycares, camps, youth sports teams, churches, and community groups.
- Help drive field trip, fundraiser, and group sales through outbound outreach and follow-ups.
- Sign up for community events, school nights, and networking opportunities to represent the Urban Air brand and coordinate attendance with park’s leadership team.
- Establish and Support partnership opportunities with local businesses and organizations.
Social Media & Content Support
- Ownership of social media scheduling, posting, and engagement (Instagram, Facebook, TikTok, etc.) while keeping brands standard within compliance.
- Create and organize content (photos/videos) showcasing park experiences, events, and guest celebrations.
- Support content creation for birthday parties, attractions, and special promotions.
- Monitor comments/messages with replies and escalate guest concerns to leadership as needed.
Email & Digital Marketing
- Help manage email campaigns and customer communication.
- Aid in updating website/event listings and ensuring promotions are accurate.
- Support online reputation efforts by encouraging reviews and responding to feedback as needed.
Administrative & Operational Support
- Maintain marketing calendars, outreach lists, and event schedules.
- Support group event coordination (school groups, corporate events, team parties, fundraisers).
- Work closely with the operations team to ensure promotions are executed properly in the park.
- Complete other duties as assigned to support business growth.
- Self-Paced training to learn Urban Air Tools and Systems needed for marketing activities.
Qualifications
- High school diploma or equivalent required (Bachelor’s degree in Marketing, Communications, or related field preferred).
- 1+ years of marketing, social media, sales, events, or customer service experience preferred.
- Strong communication skills (phone, email, in-person).
- Comfortable speaking to groups and building relationships in the community.
- Organized, detail-oriented, and able to manage multiple projects at once.
- Ability to work evenings and weekends as needed for events and peak business times.
- Basic computer skills required (Google Drive/Microsoft Office; Canva a plus).
- Reliable transportation for local outreach and community events.
Key Skills & Competencies
- Creativity and strong attention to detail.
- Self-starter with a positive attitude and strong follow-through.
- Strong interpersonal skills and team mindset.
- Comfortable working in a high-energy, guest-facing environment.
- Ability to measure results and suggest improvements.