Jobs · Marketing · Virginia

Sales & Marketing Coordinator

Urban Air Adventure Parks · Glen Allen, VA · 2 mo ago
Marketing$17–$24/hrFull-time

Sales Responsibilities

  • Proactively visit and build relationships with potential clients at their locations, including:
    • Schools and daycares
    • Churches and community organizations
    • Kids gyms and activity centers
    • Youth sports leagues and teams
    • Corporate offices and local businesses
    • Identify and develop new opportunities for field trips, group events, fundraisers, team parties, and corporate events.
      • Represent the park in the community to generate new business and partnership opportunities.

    Lead Management & Conversion

    • Track, manage, and follow up on all new leads from initial contact through closing.
    • Maintain accurate records of outreach activity, pipeline status, and conversion results.
    • Respond promptly to inquiries and ensure consistent follow-up to maximize bookings.
    • Meet or exceed assigned sales targets for group events and partnerships.

    Event Coordination & Internal Collaboration

    • Coordinate new group events with the park’s internal operations team to ensure smooth execution.
    • Communicate client expectations, event details, and special requests to appropriate departments.
    • Provide day-to-day follow-up with clients and internal teams to ensure a positive experience and repeat business.

    Marketing & Promotions

    • Aid in planning and executing monthly marketing campaigns to grow admissions, memberships, and events bookings.
    • Coordinate in-park promotions, seasonal events, and limited-time offers.
    • Support the creation and coordinate distribution of flyers, posters, and local advertising materials.
    • Track and report results of promotions and marketing initiatives.

    Community Outreach & Partnerships

    • Build relationships with schools, daycares, camps, youth sports teams, churches, and community groups.
    • Help drive field trip, fundraiser, and group sales through outbound outreach and follow-ups.
    • Sign up for community events, school nights, and networking opportunities to represent the Urban Air brand and coordinate attendance with park’s leadership team.
    • Establish and Support partnership opportunities with local businesses and organizations.

    Social Media & Content Support

    • Ownership of social media scheduling, posting, and engagement (Instagram, Facebook, TikTok, etc.) while keeping brands standard within compliance.
    • Create and organize content (photos/videos) showcasing park experiences, events, and guest celebrations.
    • Support content creation for birthday parties, attractions, and special promotions.
    • Monitor comments/messages with replies and escalate guest concerns to leadership as needed.

    Email & Digital Marketing

    • Help manage email campaigns and customer communication.
    • Aid in updating website/event listings and ensuring promotions are accurate.
    • Support online reputation efforts by encouraging reviews and responding to feedback as needed.

    Administrative & Operational Support

    • Maintain marketing calendars, outreach lists, and event schedules.
    • Support group event coordination (school groups, corporate events, team parties, fundraisers).
    • Work closely with the operations team to ensure promotions are executed properly in the park.
    • Complete other duties as assigned to support business growth.
    • Self-Paced training to learn Urban Air Tools and Systems needed for marketing activities.

    Qualifications

    • High school diploma or equivalent required (Bachelor’s degree in Marketing, Communications, or related field preferred).
    • 1+ years of marketing, social media, sales, events, or customer service experience preferred.
    • Strong communication skills (phone, email, in-person).
    • Comfortable speaking to groups and building relationships in the community.
    • Organized, detail-oriented, and able to manage multiple projects at once.
    • Ability to work evenings and weekends as needed for events and peak business times.
    • Basic computer skills required (Google Drive/Microsoft Office; Canva a plus).
    • Reliable transportation for local outreach and community events.

    Key Skills & Competencies

    • Creativity and strong attention to detail.
    • Self-starter with a positive attitude and strong follow-through.
    • Strong interpersonal skills and team mindset.
    • Comfortable working in a high-energy, guest-facing environment.
    • Ability to measure results and suggest improvements.

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