Sales/Marketing Administrator

Position Summary

The Sales/Marketing Administrator is a strategic role designed to manage corporate sales pipelines, enforce data governance, and oversee event operations. Reporting directly to the Director of Sales, this role exercises independent discretion to optimize sales team efficiency, execute marketing initiatives, and drive revenue growth. This performance-driven role offers a competitive base salary plus an opportunity to earn a 2% quarterly commission tied directly to regional sales performance and closed pre-planning seminar leads. Compensation & Classification Data Exempt Status: Full-Time / Exempt
Salary Range: $60,000 - $70,000 base salary + 2% quarterly commission incentive plan.

Pipeline Governance

Oversees the data integrity and tracking lifecycle of all Seminar Leads (contacts who registered for and attended a pre-need seminar within 90 days of an event).

Operational Oversight

• Audits CRM usage across the sales team and implements corrective actions to maintain data integrity.
• Collaborates with IT Management in evaluating CRM software performance and recommends system upgrades or migrations.
• Designs and executes the post-seminar lead nurturing strategy; analyzes attendee data to independently modify follow-up campaigns and maximize conversion rates.
• Develops and directs long-term sales lead generation strategies aligned with corporate growth objectives.
• Compiles and analyzes weekly, monthly, quarterly, and yearly sales trends, delivering strategic data insights and reporting directly to the senior management team.
• Establishes, tracks, and monitors key attendance and engagement metrics to evaluate the return on investment (ROI) of public events.
• Oversees the master seminar schedule and authorizes venue selections based on corporate budget allocations and target market demographics.
• Pairs with the Marketing department to design and execute strategic marketing initiatives and promotional campaigns to increase seminar attendance.
• Directs the operational pipeline between the Sales and Memorialization departments to optimize order fulfillment.
• Collaborates strategically with the Marketing department to align corporate branding, approve sales enablement materials, and co-design regional outreach campaigns.

Key Responsibilities

• Formulates, implements, and enforces data entry policies and pipeline management protocols within the CRM to ensure data integrity across the sales division.
• Collaborates with IT Management in evaluating CRM software performance and recommends system upgrades or migrations.
• Designs and executes the post-seminar lead nurturing strategy; analyzes attendee data to independently modify follow-up campaigns and maximize conversion rates.
• Develops and directs long-term sales lead generation strategies aligned with corporate growth objectives.
• Compiles and analyzes weekly, monthly, quarterly, and yearly sales trends, delivering strategic data insights and reporting directly to the senior management team.
• Establishes, tracks, and monitors key attendance and engagement metrics to evaluate the return on investment (ROI) of public events.
• Oversees the master seminar schedule and authorizes venue selections based on corporate budget allocations and target market demographics.
• Pairs with the Marketing department to design and execute strategic marketing initiatives and promotional campaigns to increase seminar attendance.
• Directs the operational pipeline between the Sales and Memorialization departments to optimize order fulfillment.
• Collaborates strategically with the Marketing department to align corporate branding, approve sales enablement materials, and co-design regional outreach campaigns.

What You Will Need to Succeed (Education & Qualifications)

• Education: Bachelor’s degree in business administration, Marketing, Sales Operations, or a related field from an accredited university.
• Equivalent Experience: A minimum of 5+ years of progressive, high-level experience in Sales Operations, CRM Systems Management, or Revenue Strategy may be considered in lieu of a degree.
• Professional Experience: 3–5 years of progressive experience in corporate sales operations, pipeline management, or administrative leadership.

Competencies

• Exceptional stakeholder communication and consultative customer service skills.
• Advanced verbal and written communication capabilities suitable for executive-level reporting.
• Deep strategic understanding of the industry, customer lifecycle needs, and competitive landscape.
• Advanced technical expertise in administering enterprise CRM tools.
• Proven ability to manage multi-faceted operational projects and strategic timelines simultaneously.

Physical Demands

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent standing, walking, bending, kneeling, and stooping.
• Ability to work in outdoor elements across cemetery grounds as needed.
• Ability to lift and/or move up to 25 lbs.
• Close vision, color vision, and the ability to adjust visual focus.

Work Environment

• Hybrid office structure with the requirement to travel locally to all regional CCA locations.
• Location: 10000 Miles Ave., Cleveland, Ohio 44105.
• Schedule: Monday - Friday: 8:30 am - 4:30 pm, Saturday's when needed.
• Potential exposure to variable outside weather conditions during onsite visits.

Pay Range

$60,000 - $70,000 per year

Benefits

• Medical, Dental, Vision, and Prescription Drug Insurance Coverage.
• Health Savings Account (HSA).
• Employer-provided Life Insurance.
• FMLA, AD&D, and Employee Assistance Program (EAP).
• 403(b) and organizational pension plan.
• Generous Paid Vacation and Corporate Holidays.
• Professional development and continuing education assistance.

Our Commitment and Difference

• Faith – Family – Trust – Compassion and Hope.
• CCA has been serving Catholic families throughout the Diocese of Cleveland since the mid-1800s.
• We are committed to ministering and assisting families before, during, and after the death of a loved one.
• We are proud to be part of the Diocese of Cleveland, and we are dedicated to constant improvement and enhancement while staying up to date with the latest technologies.