Sales Manager - Used

About the role

As a used boat sales manager, you will be responsible for leading and managing the sales of pre-owned boats for your respective store. The ideal candidate is passionate about delighting customers and achieving or exceeding their volume and margin sales goals by leading their team in the defined sales processes.

Responsibilities

• Lead and manage a sales team to achieve and exceed sales goals by successfully following the sales process and ensuring excellent experiences for customers.
• Professionally presents products to customers and prospects, including reviewing the features and benefits of the various boats, preparing quotes, completing trade evaluations and presenting pricing consistent with achieving margin and customer satisfaction goals.
• Partners with Business Manager for presentation of finance products, preparation of closing documents and setting up deliveries.
• Promotes teamwork, supports and works with other team members, departments and locations to ensure the customer has a seamless experience through the sale, financing, delivery and subsequent servicing of the boat.
• Utilizes One Water sales tools, including CRM, to ensure the team is performing daily follow-up and prospecting for new customers, as well as communication on a regular basis with existing customers.
• Promotes a continuous learning environment, develops and maintains a high-level of product, market and industry knowledge, and maintains strong familiarity of all brands.
• Builds and maintains positive customer relationships to strengthen customer loyalty, increase referrals and enhance dealer reputation. Customer satisfaction is prioritized.
• Oversee showroom inventory management, ordering, and coordination of display to optimize sales.
• Actively participates in boat shows, store and off-site sales and customer events.
• All other duties as assigned.

Skills

• Proficient in Microsoft Office Suite and CRM tools.
• Strong verbal and written communication skills, with the ability to engage with customers.
• Organizational and time management skills.
• Strong leadership and team management skills.
• Ability to meet or exceed goals/ targets.
• Continuous learning; Achievement of required OneWater Sales Certifications.

Qualifications / Requirements

• High school diploma or equivalent; bachelor’s degree in business, sales or related field preferred.
• Experience in boat sales, used boat sales management, preferred.
• Knowledge of boat brands, models, and associated features preferred.