Sales Manager (salary + bonus)

Summary

We are seeking a results-driven and experienced Sales Manager to join our team at The Reserves and Walnut Creek (in Jackson, Michigan – south of Lansing) – all-ages manufactured home communities offering affordable, low-maintenance living with vibrant amenities and active neighbors. The ideal candidate will leverage their existing sales expertise to manage and grow our sales pipeline, lead a high-performing team, and build strong relationships. This role is integral to achieving and exceeding our sales goals in a dynamic and fast-growing sector.

What You’ll Do

• Shepherd customers through the full Sales life cycle – from qualifying leads, initial contact, community tours, handling objections, closing the deal, to follow-up and retention.
• Lead daily internal sales efforts by effectively converting leads/opportunities to appointments and conducting quality sales appointments with customers.
• Confidently encourage customers to purchase a home in our community and work to convert current rental residents into homeowners.
• Lead through example and with a ‘love and respect’ of the team, community, amenities, and residents.
• Maintain frequent and scheduled follow-up to advance leads/opportunities through the sales process.
• Utilize the Salesforce platform to document all customer interactions on a timely basis.
• Uses the Salesforce database for accurate and timely data entry, report utilization, periodic data clean up, etc.
• Work closely with the Mortgage Loan Originator (MLO) team to ensure that all home purchase applications and paperwork are submitted correctly and in a timely manner.
• Hire, train, direct and motivate sales team using effective sales management techniques and accountability measures, including goal setting, consistent management, and ongoing sales performance review.
• Collaborate with Community Manager, Regional Sales Manager, and other key employees to ensure home availability; prioritize inventory and create a cohesive team environment at the community level.
• And other duties as assigned...

Required Skills

• High School Diploma or equivalent experience.
• Minimum of 2 years within a Sales (or sales/service hybrid environment).
• Independent leadership; dependable, self-motivated.
• Relationship building and an ability to build rapport with customers and residents.
• Agile and highly adaptable mindset, with the ability to pivot quickly in response to evolving business needs.
• Ability to grow, develop, motivate and coach team members.
• Ability to prioritize and meet deadlines in fast-paced environment.
• Demonstrated abilities in organization, communication, enthusiasm, and effective interpersonal skills.
• Strong computer skills (navigating websites, spreadsheets, email, and other tools).
• A valid driver’s license, clean driving record, and automobile insurance.

Preferred Experience

• Managing/Leading Sales-specific staff.
• Property management, multi-family living, and/or hospitality experience (highly desired).
• Existing knowledge and/or experience in Salesforce (highly desired).