Sales Manager-New Jersey Central

About the role

Sales Manager – New Jersey Central. This position covers the New Jersey Central market, with the center point in or around North Brunswick, NJ (location may change based on business needs).

Benefit Cosmetics, part of the LVMH Group, is a global beauty brand known for iconic products such as Benetint, The POREfessional, BADgal BANG!, and brow products, operating in over 60 countries with thousands of Brow Bars, Boutiques, and Beauty Experts.

The Sales Manager drives retail sales and service results, partners with accounts, leads teams, trains staff, builds relationships, and ensures brand standards and outstanding customer experiences.

Job Purpose: The Sales Manager (SM) is responsible for maximizing retail sales and service results within assigned locations. The SM drives business through effective account partnership, team leadership, training, relationship building, and consistent execution. The role focuses on achieving sales goals, implementing brand standards, and ensuring outstanding customer experiences.

Responsibilities

• Achieve retail sales goals (product & services) by assigned account, identifying strengths and weaknesses.
• Continuously monitor and analyze retail performance data within the assigned market to formulate action plans to address performance gaps and capitalize on opportunities.
• Effectively plan and execute new product launches and company programs, focusing on retail results.
• Utilize various and comprehensive training programs, covering sales techniques, service excellence, and client engagement.
• Build, lead, and develop high-performing teams across multiple locations and scopes.
• Provide ongoing coaching, training, and performance management to support team members’ growth, success, and overall well‑being, while inspiring local teams to achieve excellence and embody Benefit values.
• Promote accountability, performance culture, and continuous learning within teams.
• Foster a positive work environment that promotes collaboration, innovation, and employee engagement while encouraging diversity and inclusivity within the team.
• Communicate closely with appropriate Benefit partners on all issues, concerns, and opportunities.
• Foster a collaborative and results‑oriented environment, providing guidance and support to achieve business targets and elevate brand performance.
• Act as the primary point of contact for all assigned retail partners, building trust through responsiveness, reliability, and a deep understanding of individual needs.
• Maintain a proactive dialogue with local retail partner leadership (regional, district, and store leaders), anticipating opportunities and addressing issues before they escalate.
• Negotiate with retail partners, ensuring optimal commercial conditions while preserving brand equity.
• Secure best locations and visibility for Benefit and identify key image drivers to strengthen brand presence.
• Ensure that the highest level of client experience is consistently provided across all locations, creating a memorable and personalized experience for every client.
• Cultivate a positive and engaging environment for clients, store personnel, and employees.
• Develop and maintain strong relationships with key clients and stakeholders to enhance brand loyalty and reputation within the assigned market.
• Act as a key business driver in developing and implementing local strategies aligned with overarching business objectives.
• Leverage strategic thinking and business analysis to propose innovative ideas and insights aimed at enhancing market performance.
• Analyze business trends and competitor activities within the assigned area to identify opportunities for growth and improvement.
• Oversee retail operations, including inventory management, visual merchandising, and promotional programming to maximize efficiency and profitability within the assigned market.
• Administer and track all budgets within the assigned market.
• Monitor and control expenses (T&E, freelance) within the set budget.
• Ensure compliance with Internal Control policies and Audit readiness.

Requirements

• Minimum of 2 years' experience in beauty sales or a related field.
• Pro