Sales Manager, Mid-Market Account Management

About the role

Meta is looking for an experienced Sales Manager to lead a team of account managers focused on growing mid-market Consumer Packaged Goods and Ecommerce advertisers across Meta's family of apps and services. This role is not remote eligible.

Responsibilities

• Lead and develop a team of account managers responsible for growing a portfolio of mid-market CPG and Ecommerce advertisers on Meta's advertising platform
• Define and execute a strategic vision for the mid-market CPG and Ecommerce segment, identifying growth opportunities and setting team priorities aligned to revenue goals
• Coach account managers on consultative selling techniques, campaign optimization strategies, and stakeholder management across internal partners (cross-functional teams, specialists, leadership) and external clients
• Partner with cross-functional teams including marketing, product, measurement, and operations to deliver integrated solutions that address CPG and Ecommerce client needs
• Analyze team and portfolio performance data to identify trends, surface insights, and adjust go-to-market strategies for the CPG and Ecommerce vertical
• Represent the mid-market CPG and Ecommerce segment in cross-functional planning discussions, contributing to product feedback loops and vertical-specific initiatives
• Develop and maintain relationships with key mid-market clients and agency partners to support account growth and retention
• Drive operational excellence across the team by establishing scalable systems, repeatable frameworks, and structured processes for pipeline management, forecasting, and account planning
• Filter and prioritize organizational communications to maintain team focus, translating business changes into clear and actionable guidance
• Build and sustain team culture and cohesion across a distributed team, fostering connection through in-person engagement and deliberate team-building efforts
• Recruit, onboard, and retain account management talent, building a high-performing team culture grounded in accountability and client impact

Minimum Qualifications

• 10+ years of experience in digital advertising sales, account management, or a related client-facing commercial role
• Experience managing or developing teams in an advertising sales or account management organization, including in an interim lead, pod lead, or similar capacity, within a high-volume, fast-paced environment
• Experience building scalable systems and repeatable frameworks to drive team efficiency and consistency
• Experience working with CPG or Ecommerce advertisers on performance marketing, brand campaigns, or digital commerce strategies
• Experience using data and advertising metrics to drive client strategy and team decision-making, including familiarity with measurement frameworks such as attribution, incrementality, or return on ad spend
• Experience collaborating cross-functionally with product, marketing, and operations teams to develop and execute go-to-market strategies

Preferred Qualifications

• Familiarity with Ecommerce advertising solutions including catalog-based advertising, dynamic ads, or conversion optimization products
• Familiarity with measurement solutions including Conversions API (CAPI), incrementality testing, marketing mix modeling (MMM), or attribution reporting
• 2+ years of experience managing and developing teams at scale in an advertising sales or account management organization, including experience navigating high-volume and fast-paced environments
• Experience managing mid-market advertiser portfolios at scale within a digital advertising platform environment
• Track record of building and scaling account management processes that improve team efficiency and client outcomes
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience with Ecommerce, direct-to-consumer, or venture-backed advertisers in a sales or account management capacity
• Experience leading teams through organizational transitions, restructures, or go-to-market changes

Pay

$182,000/year to $262,000/year + bonus + equity + benefits