Sales Manager

Position Summary

At Ashley, the #1 home store in North America, as a Sales Manager, you’ll lead a team to help customers create beautiful homes. The Sales Manager leads and develops, coaches, and mentors a team of 100% commission-based sales associates to achieve and exceed store sales goals. This role requires a dynamic leader who can inspire high performance, coach entrepreneurial selling skills, and create a motivating culture that drives individual and team successes.

Who We Are

Bruegge and Co is a family-owned business with 154 years of furniture expertise, proudly serving Central Illinois with 6 store locations and a Distribution Center. Founded in 1876, we’ve continued our legacy of quality craftsmanship. In 2006, we took on the Ashley name to bring even more value to our customers. Join our team and be part of our storied tradition.

What You'll Be Doing

• Lead, coach, and motivate a team of commission-based sales associates to meet or exceed sales targets.
• Provide regular feedback and create professional development plans tailored to each associate.
• Foster a high-energy, entrepreneurial culture that thrives on accountability, resilience, and continuous improvement.
• Manage change initiatives, new product launches, and promotional campaigns effectively.
• Translate store and company goals into actionable sales strategies that align with commission-based earning opportunities.
• Monitor sales KPIs daily, using real-time metrics to identify trends, adjust tactics, and drive results.
• Coaches and mentors the team to consistently execute the Ashley selling process.
• Design and implement store initiatives to keep morale high between commission payouts.
• Recruit and onboard sales talent with the drive, discipline, entrepreneurial drive to succeed without a guaranteed base.
• Support resilience by coaching through slow periods, market changes, and customer objections.
• Implement retention strategies to keep top performers engaged and committed.
• Model and enforce exceptional customer service standards.
• Resolve escalated customer concerns promptly and professionally to protect brand reputation.
• Ensure the team builds strong customer relationships that encourage repeat business and referrals.
• Schedule floor coverage to maximize selling opportunities during peak hours.
• Ensure team compliance with company policies, pricing guidelines, and promotional rules.
• Maintain awareness of competitive activity and market trends to adjust strategies proactively.

Qualifications

• 3+ years of team leadership experience, preferably in furniture or high-ticket sales.
• Proven track record leading commission-based or performance-driven sales teams.
• Strong coaching, mentoring and motivational skills.
• Excellent communication, conflict resolution, and relationship-building abilities.
• Ability to analyze sales data and adjust strategies quickly.
• Experience recruiting, onboarding, and retaining high-performing salespeople.

Performance Expectations

• Meet or exceed monthly and quarterly sales goals.
• Recruit sales talent with the discipline and entrepreneurial drive to succeed.
• Maintain high sales associate retention rates.
• Drive year-over-year growth in average transaction value and customer satisfaction scores.
• Coach and develop a pipeline of successful sales talent.

What We Offer

• Build your career within the Ashley family - whether you grow locally or move across the U.S., you'll have opportunities to continue your career with Ashley.
• We have a supportive team culture - our employees say one of the best parts of working here is each other.
• We have fun!
• Other Awesome Benefits Include:
• Paid Time Off (PTO) – Start accruing right away!
• Up to 3% SIMPLE IRA Match
• Health, Dental & Vision Insurance
• Life Insurance $5k
• Continued Education Stipend per year!
• Employee Discounts