Sales General Manager - Sports and Fitness

About the role

Lead sales. Lead teams. Run the business like it matters. D1 Training is not a traditional gym. We are an athletic-based training facility for adults and youth athletes (ages 7+), built on a simple promise: You pick the goal. We help you get there.

D1 Training is seeking a proven sales leader with 3+ years of high-ticket fitness sales experience to own revenue growth and lead sales performance.

Responsibilities

• Own sales and revenue growth
• Generate, manage, and convert leads into memberships
• Consistently close 60%+ of qualified consultations
• Own all membership sales, own all personal training sales, retention, and front-desk conversion
• Oversee POS setup, billing, contracts, and promotions
• Run weekly 1:1s and staff meetings focused on sales performance and accountability
• Recruit, train, and coach staff to hit revenue and service goals
• Lead from the front as a first-one-in, last-one-out leader
• Manage the business: own the facility P&L, budgets, and financial performance
• Review monthly financials with ownership, line by line
• Track KPIs including leads, close rate, retention, and revenue growth
• Serve as a key point of contact for members and families
• Ensure a world-class experience for youth athletes, adults, and professionals
• Support special events, community outreach, and brand activations

Requirements

• Bachelor's degree or equivalent experience
• 3+ years of sales leadership or management experience
• Proven ability to generate leads and close sales
• Experience in fitness, gym, retail, or service-based operations
• Confident, energetic leader who thrives under pressure

Benefits

• Bonus based on performance
• Paid time off
• Training & development
• Employee discounts
• Health insurance
• Free membership in a state-of-the-art D1 Training facility
• Continuing education through company-sanctioned events
• A high-performance culture focused on growth, accountability, and teamwork

About D1 Training

D1 Training is an athletic-based group training facility for adults and youth athletes ages 7 and up. Our mission is to motivate and inspire people to be their best through training with world-class coaches in an environment built on discipline, energy, and impact.