Sales General Manager

About the role

As a Sales General Manager, you will lead the charge in delivering outstanding customer experience while maximizing sales performance across your store. You’ll bring together your operational expertise, leadership capability, and drive for results to manage a team, develop strategy, and ensure performance in a fast-paced RV retail environment. This role blends sales leadership with business acumen and is perfect for a motivated leader passionate about mentoring others and driving growth.

Bish’s RV is one of the largest family-owned RV dealers in the country. We are dedicated to providing quality products and services that exceed the expectations of our customers and creating an atmosphere where our customers can enjoy a positive experience as friends of our family business. Our company is currently experiencing record growth with more expansion on the way. The opportunities to grow within our organization are outstanding and our dedication to each employee’s success is unparalleled. We are a goal-driven company with a high-performance culture and believe in setting ourselves apart by being “Different with a Purpose.” Our culture is built upon the foundation of our core values: We are Genuine, Fun, and Driven by Results.

Responsibilities

• Champion a culture of hospitality and service excellence by regularly reviewing customer feedback, improving processes, and celebrating wins
• Develop and implement innovative sales strategies to exceed revenue targets and increase profit margins
• Inspire, coach, and develop a high-performing sales team with a focus on individual growth and team success
• Work closely with operations, finance, and inventory to optimize processes and unit availability
• Regularly review sales metrics and performance dashboards to identify wins, gaps, and strategic opportunities
• Lead community outreach, store events, and local marketing campaigns to drive traffic and engagement
• Manage department budget and forecasting to support store-wide profitability and efficiency goals
• Monitor customer service feedback and implement changes to maintain a high level of customer satisfaction
• Drive strategic sales initiatives to achieve store goals and maintain competitive edge
• Collaborate with inventory and operations teams to ensure unit availability and lot readiness
• Coach and mentor sales team members through regular feedback, training, and performance plan
• Use data to forecast sales trends, adjust strategy, and report results to senior leadership
• Promote and participate in local events, partnerships, and marketing opportunities to increase store visibility and reputation
• Contribute to company culture and team cohesion through recognition, communication, and accountability
• Maintain a Net Promoter Score of